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First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.

Jaguar Land Rover CEO: Wrong Brexit deal will cost thousands of UK jobs

BIRMINGHAM, England — The wrong Brexit deal could cost tens of thousands of jobs, the boss of Britain's biggest carmaker Jaguar Land Rover warned on Tuesday, saying he had no idea whether his plants would be able to operate after Britain leaves the European Union next year. Ralf Speth also said that the company would not be able to build cars if customs checks meant that the motorway to and from the southern English port of Dover, which is used to transport components, becomes a "car park" due to snarl-ups of people no longer able to move freely among EU countries. Speth made the warning at a conference in Birmingham, central England, speaking shortly before Prime Minister Theresa May, who is battling to have her so-called Chequers Brexit plan accepted by many in her Conservative Party as well as the EU ahead of Britain's departure from the bloc on March 29. "A thousand (jobs were) lost as a result of diesel policy, and those numbers will be counted in the tens of thousands if we do not get the right Brexit deal," warned Speth, referring to redundancies made earlier this year at the firm. "Currently I do not even know if any of our manufacturing facilities in the UK will be able to function on the 30th," he said. The boss of JLR, which built nearly a third of Britain's cars last year, also said long-standing issues around low productivity in Britain could be compounded by a Brexit agreement which made the country less competitive. "It is thousands of pounds cheaper to produce vehicles for instance in Eastern Europe than in Solihull, and what decisions will I be forced to make if Brexit means not merely that costs go up but that we cannot physically build cars on time and on budget in the UK?" he said.Reporting by Costas Pitas

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.