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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

The Jaguar XJR-15 is a 215 mph, barely-legal road car that's for sale

The late 1980s and early 1990s were awash with supercars from automakers across the globe. Classic Driver in the UK is selling one of the rarest of all of these supercars, the road-going racecar that is the Jaguar XJR-15. The XJR-15 is the lesser known sibling of the Jaguar XJ220. Only 27 were ever built. The XJ220 may not have received the same recognition and reverence as the Ferrari F40, the Porsche 959, and the McLaren F1, but for a time it held the record for the fastest road-going automobile, 217.1 mph. All of the XJ220's engineering and prowess is owed to the development of the XJR-15, which in turn owes everything to driver Tom Walkinshaw and his experience in touring and Le Mans racecars. Unlike the twin-turbocharged XJ220, the XJR-15 features a big, naturally-aspirated V12 that turned out 450 horsepower and 420 lb-ft of torque when new. The engine has a dry sump oil system, a Cosworth forged crankshaft, connecting rods, aluminum pistons, and fuel delivery from a Zytec electronically controlled sequential fuel injection system. The engine is mated to a five-speed transaxle from Tom Walkinshaw Racing, while the suspension - fabricated wishbones and horizontal pushrod-spring dampers at the front and coil springs at the rear - is pulled straight from the XJR-9 racecar. At the time, the car was capable of hitting 60 mph in under four seconds and topped out at 215 mph, just shy of the mark later set by the Jaguar XJ220. The XJR-15 was also the first road car to make extensive use of carbon fiber. In fact, at 2,315 lbs, the car's listed weight is less than that of a new ND Mazda Miata. The body was designed by future McLaren F1 engineer Peter Stevens. While the McLaren and Porsche were more complete and well rounded machines, the XJR-15 was a bare bones, uncompromised track machine. The interior was barely more than a carbon tub fitted with a pair of one-piece seats. The car in this listing is chassis number 21 and only has 1,400 miles on the odometer. Some minor modifications to the hinges allow the hood and engine cover to be quickly and easily opened. The car is listed for GBP450,000, or about $560,000. Not cheap, but what rare, early 1990s supercar is? Related Video: News Source: Classic Driver via Car Buzz Jaguar Coupe Performance ferrari f40 jaguar xj220

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.