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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Watch the Jaguar F-Pace set a Guinness World Record for looping

On a chilly gray night in Germany, Jaguar officially leapt into the crossover segment. But it also reminded everyone its brand of grocery-getter will be anything but conventional. The 2017 F-Pace, which will launch next spring in the United States, debuted Monday evening at a glitzy event before the Frankfurt Motor Show. Rather than simply tear the cover off the car (you can watch that below), Jaguar sent a specially-prepped F-Pace blasting up a 63-foot-tall loop, setting a Guinness World Record in the process. Driven by British stunt driver Terry Grant, Jaguar said the F-Pace stood up against 6.5 Gs of gravity during the display. The stunt was meant to illustrate the F-Pace's poise, agility, and athletic nature. In fact, Jaguar is calling the vehicle the "ultimate practical sports car," instead of dwelling on the fact it's an SUV. Based on Jaguar's lightweight aluminum architecture, the F-Pace will arrive in America next year with two V6 engines rated at 340 horsepower or 380 hp. A new 2.0-liter diesel engine will join the lineup next fall, and serve as the entry-level model. It starts at $41,985. Related Video: