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Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.

Jaguar F-Type SVR leaks with more power, aggressive looks

Jaguar's new F-Type SVR just leaked online, and according to the German brochure posted by Autovisie the new model in the range is a powerhouse with 567 horsepower and 516 pound-feet of torque (according to our conversions) from its 5.0-liter supercharged V8. Those figures give the SVR 25 hp and 14 lb-ft over the current all-wheel drive F-Type R. That's according to the brochure, anyway. US figures might vary slightly. The F-Type SVR is solely available with an eight-speed automatic and all-wheel drive, and the powertrain can get the coupe to a top speed of 200 miles per hour or 194 mph for the convertible. Acceleration is also quite brisk with the run to 62 mph lasting just 3.7 seconds, which makes the new model even quicker than the Project 7's 3.8-second sprint to 60 mph. The SVR shows off its extra power through a more aggressive nose with larger intakes and slats behind the front wheels to pull cool air past the brakes. The rear also gets a wing and larger diffuser. The brochure lists optional carbon ceramic brakes that are 46 pounds lighter overall than traditional units. A titanium exhaust can also shed about 26 pounds and probably makes the supercharged V8 sound even fiercer. Spy shots have shown the SVR testing, but Jaguar hasn't said anything official about it. Still, this brochure looks legit. The document makes no mention of price, but you can expect a premium over the F-Type R's $104,595 (after $995 destination) for the coupe and $107,445 for the convertible. You can check out more photos of the SVR and download the full brochure from Autovisie. Related Video:

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.