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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar unveils Vision Gran Turismo electric race car for 'Gran Turismo Sport'

We've driven some hot Jaguars, one of our favorites being the deliciously fast, all-electric I-Pace. Unfortunately, that car costs around $70,000 to start. Too rich for your blood? Jaguar has designed an all-electric race car specifically for PlayStation 4's "Gran Tursimo Sport." Called the Jaguar Vision Gran Turismo Coupe, you'll be able to take this performance EV for some virtual hot laps soon. It'll be available for download late next month, but first, it's getting broken in by competitors in Sony’s Gran Turismo World Tour event at the Tokyo Motor Show this week. The latest in a series of virtual concept cars, from a variety of automakers, this Jaguar designed its Vision GT from the ground up as an all-wheel-drive EV, inspired by the historic C-Type and D-Type, but with modern technology from its I-Type 4 Formula E and I-Pace eTrophy racers. Its three electric motors are good for a total of 750 kW (1,005 horsepower) and 885 pound-feet of torque. That'll launch the car to 62 miles per hour in less than two seconds. Jaguar Vision Gran Turismo Coupe View 15 Photos Though the Vision Gran Turismo is a virtual vehicle, Jaguar put a lot of thought into the design and materials. It's made from carbon-fiber composites and aluminum alloys, and if it were real, it'd weigh 3,086 pounds. Thought was given to aerodynamics, down to the car's deployable wing to balance drag and downforce. "This was the dream project for a car designer, creating a futuristic sports car for Gran Turismo means our designs and ideas could be truly limitless," said Oliver Cattell-Ford, exterior designer, Jaguar Advanced Design. "It has to excite future generations and most importantly, look and feel unmistakably Jaguar.” If you like to use the cockpit perspective when gaming, you won't be disappointed, as Jaguar paid attention to interior details as well. Chris Shaw, interior designer, Jaguar Advanced Design, said of it, "The architecture is visually lightweight, simple, and dramatic; featuring advanced and experimental materials and finishes.Sitting in the stunningly considered cockpit and looking out onto the gracefully long bonnet of the Jaguar Vision GT Coupe — a view that is unmistakably Jaguar — the player will be fully immersed in the action.” It even features hologram technology for displaying information, with augmented reality digital side glass that can alert the driver to dangers outside the vehicle.

The first Jaguar Project 7 is the new kid in Harry's Garage

The Jaguar Project 7 is more than just an F-Type with a dab more power and a special body, and Harry Metcalfe (who advises Jaguar Land Rover Special Vehicle Operations, which built the car) is here to show us why. This limited-production model is something truly special, and despite Metcalfe's role with JLR it's hard to misinterpret the enjoyment in his eyes when the supercharged V8 roars. Metcalfe's Project 7 is number one of just 250 cars built and wears a British Racing Green body with orange accents around the nose, mirrors, brake calipers, and underneath the rear spoiler – classic sports car style with a little modern flash. His example is also special because the entire build team signed the area underneath the trunk lid. While the engine comes up to temperature during his drive, Metcalfe shows that the Project 7 can be a fine grand tourer, and he eventually puts the throttle down to let his audience here the sublime engine. Metcalfe claims the limited edition Jag actually has too much horsepower but he means that in the best way possible. Driving it reminds him of being behind the wheel of his Pagani Zonda – a fine compliment for a grand tourer to be compared to an ultra-exotic supercar Find out why by taking a ride with Harry.