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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

The Jaguar XKSS, famed ride of King of Cool, is new again

You might remember earlier this year, when we told you Jaguar had confirmed that it would follow up the limited-run of continuation E-Types – completely new, built from scratch classics – with a new run of the impossibly cool XKSS. Those folks in Coventry weren't pulling our leg, because we're here in LA and the brand new XKSS is here, too. Actually, they're 60 years late. If you remember the story we told you when Jaguar said it'd be building these things, there were originally to be 25 cars in total. 16 were built, and the other nine were destroyed in a fire at the Browns Lane factory. Thus, nine original XKSS cars have been missing, and the nine XKSSs that Jaguar will build for a cool GBP1 million each will round out the initial production run. If you're not familiar with the XKSS, here's a little background. Jaguar won Le Mans three times in a row in a factory racer known as the D-Type. After withdrawing factory support in 1956, some privateers continued on with the car, but Jaguar didn't. That left several D-Types sitting about Browns Lane in various degrees of completion. Sir William Lyons had them converted to road spec, which involved adding such niceties as a windshield and passenger door, but otherwise they were not far removed from the Le Man-winning cars they were based on. That meant that they were, to put it mildly, a lot of car for the street. The kind of person an XKSS appealed to was stylish and adventurous, and someone who craved speed. Someone like Steve McQueen, perhaps. His old XKSS is sitting in the Petersen Museum in LA, which not-coincidentally is where Jaguar assembled us to see the wraps pulled off the new one. The "new" XKSSs are generally faithful to the original design, with the bodies hand-formed off bucks that were themselves created off an original XKSS. The body is made out of exotic magnesium, an extremely lightweight metal which is often misunderstood to be extremely flammable. It is, but much more so when it's in little pieces, like shavings; formed into a car body, it's not quite the incendiary device you might think it'd be. Even the processes to form the chassis is the same, such as the bronze welding technique used to bond its tubing. A few concessions to modern safety are fitted, however. There's a fuel cell, partly due to the additional safety it provides but also to better resist the harrowing effects of modern ethanol blend fuel.

Seven-figure cars highlight day one of RM's Monterey auction

RM Auctions is one of several houses holding auctions during the Monterey weekend, and Friday night's festivities got quite pricey. Seven-figure vehicles were not at all uncommon during the first day of the two-day event, with the 1953 Ferrari 375 MM Spider, seen above, crossing the block for $9,075,000.
Other big earners included a pair of rare Ferraris, a 1950 166 MM Barchetta and a 1955 750 Monza Spider, which took $3,080,000 and $4,070,000, respectively. Outside of the red Italians, a 1939 Mercedes-Benz 540K Special captured $7,480,000 while a stunning, color-appropriate 1955 Jaguar D-Type took $3,850,000. We've got images of these vehicles, and a few other stunning examples of last night's auction, in the gallery above.
Thought it seems impossible, tonight's auction is expected to see even more high-dollar action. The winner of the 2012 Pebble Beach Concours, a 1928 Mercedes-Benz 680S Torpedo Roadster is expected to command over $10 million. Also crossing the block will be a car we reported on a few weeks back - a supremely rare 1967 Ferrari 275 GTB/4 NART Spyder. One of only 10 in the world, it's expected to take anywhere from $14 to $17 million when it hits the stage tonight.