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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar crossover to be named F-Pace [w/video]

Remember when the Apple iPad came out, and even reclusive Myanmar tribes were signing up for the Internet just so they could comment, "What kind of @#$%^ name is that?" But now, no one thinks "iPad" is unusual. Well, maybe the name of the new Jaguar crossover, F-Pace, will be like that. Maybe. We're told it was christened after worshipping at the altars of the F-Type and the company tagline, "Grace, Pace and Space" coined by founding father Sir William Lyons. The rest of it shouldn't give pause, though. Called a "performance crossover," the production version of the CX-17 concept will have five seats and be built on the firm's new aluminum-intensive platform. It's promised to have an "advanced suspension system" that incorporates both Jaguar's Instinctive All Wheel Drive and All Surface Progress Control tech, the latter being a low-speed cruise control for handling slippery surfaces, touted on the coming XE R-Sport model. Unfortunately, we've been told the production F-Pace won't actually get a Detroit Auto Show reveal, despite the video leading us to believe that will be the case. However, the CUV is well into development testing and will hit showrooms next year. So get ready. For the F-Pace. There's video above, you can click on the inset image to begin acquainting yourself with that name, and a press release below has a few more particulars. JAGUAR F-PACE: AN ALL-NEW PERFORMANCE CROSSOVER TO JOIN LINE-UP IN 2016 - Jaguar announces F-PACE – the production version of the breakthrough C-X17 concept car - A highly-efficient five-seat performance crossover underpinned by Jaguar's innovative aluminium-intensive architecture and advanced suspension system - All-weather and dynamic driving traction to be aided by the Instinctive All Wheel Drive® system and Jaguar's All Surface Progress Control technology* - The Jaguar F-PACE will deliver an unrivalled blend of style, performance and practicality (MAHWAH, NJ) – January 11, 2015 – Jaguar has today confirmed it will introduce an all-new model to the Jaguar line-up, to go on-sale in 2016, named the Jaguar F-PACE. Ian Callum, Director of Design, Jaguar, commented, "We received such an overwhelmingly positive response to the C-X17 concept car last year that we just had to make it a reality. "The Jaguar F-PACE, inspired by the F-TYPE, represents a perfectly judged balance of style, performance and practicality.

2018 Jaguar XF Sportbrake Quick Spin Review | Special XF no more

The 2018 Jaguar XF Sportbrake is a wagon, and as such, one must praise its existence. We need more of them. It looks sensational in all its long-roofed glory, especially in Firenze Red and the gloss black exterior trim package — yowza. Plus, its cargo area is deep, wide and generally voluminous. It would be nice if Jaguar included a roll-up net partition for dogs or to prevent high-mounted cargo from flying forward (as Audi does in the Allroad), but nevertheless, the XF Sportbrake should be more functional than many crossover SUVs. It should certainly be more enjoyable to drive, as the XF delivers with Jag's usual steering excellence and body control. While other midsize luxury sedans have drifted away from the sporting realm (cough, BMW 5 Series), the XF maintains its engagement with the driver. As we discovered when driven back-to-back with the Volvo V90, it's one of the sportiest of sport wagons. It's definitely the sportiest of Sportbrakes. However, it's the "XF" bit that disappoints. The original XF was really something when it debuted, featuring seductively sleek styling in a segment of serious German sedans. The distinctive cabin put on a show with rotating air vents and a rotary shifter that rose into your hand upon pressing the start button. The fact that the XF was different inside and outside from its fellow Jaguars also differed from the Russian nesting doll design approach of its competitors. The original wasn't without flaws, but it was special. This 2018 XF just isn't. The cabin is the biggest problem, as it looks identical to those of the cheaper XE and F-Pace SUV, and is pretty unremarkable and, well, dull to behold. Even the "show" elements that have survived seem vestigial now, as only the outer air vents rotate and the shifter no longer rises into your hand since the starter has migrated elsewhere. More concerning, though, is that the materials are just not up to the segment standards, and certainly not in keeping with a test car that has a sticker of $84,815. For instance, the old XF could be fitted with soft leather covering the doors and the broad, downward sloping dash. The new one has coarsely grained pleather. Then there's the matter of functionality. The rotary shifter in the original XF was certainly part of the "show" but it also freed up significant space on the center console for three cupholders/bins. The new one resides in an expanse of wood trim the size of a shift boot, leaving no room for that third cupholder/bin.