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2021 Jaguar F-Type pricing announced, including a big decrease

CHICAGO — Jaguar unveiled the redesigned 2021 F-Type coupe and convertible just before the end of 2019, but pricing was kept in the dark. Today, at the 2020 Chicago Auto Show, Jaguar put numbers to trims, and the starting price remains the same at $62,625, including destination. Other trims, however, see somewhat significant price increases or decreases. For now, Jaguar released information for coupe and convertible versions of the P300, the P300 First Edition, the all-wheel-drive P380 R-Dynamic, and the all-wheel-drive R. The P300, with a 296-horsepower turbocharged 2.0-liter inline-four and rear-wheel drive, opens the books at $62,625, including destination, which is the same as the 2020 model. A First Edition, which is based on the P300 R-Dynamic, features the Exterior Design Pack and 20-inch Gloss Technical Gray wheels and starts at $74,125.  The P380 R-Dynamic with a 380-horsepower supercharged 3.0-liter V6 and all-wheel drive starts at $82,825, which is a major price decrease from 2020's price of $88,325. The most powerful version in the current 2021 F-Type lineup is the R (an SVR is expected at a later time). With a 575-horsepower supercharged V8 and all-wheel drive, the 2021 F-Type R starts at $104,225, which is slightly more expensive than the $102,825 price for 2020. All four detailed trims are also available as convertibles. On the P300 and P380 R-Dynamic, the convertible is a $3,100 upcharge. For the First Edition, the convertible is $2,300 more expensive, and the convertible R is $2,700 more expensive than the coupe.

Jaguar F-Pace gets 300 Sport and Checkered Flag special editions

Jaguar has applied the 300 Sport treatment to the F-Pace, as it did with the XE and XF sedans last year, and there's a Checkered Flag treatment for the F-Pace, too. In other markets, the 300 Sport comes with the choice of the 2.0-liter Ingenium four-cylinder gas motor or the 3.0-liter V6 diesel, but we don't get the 3.0-liter diesel in the United States. Exterior tweaks start with dark satin gray trim on the grille and window surrounds, side vents, mirror caps, rear fascia and door finishers. The package wears 22-inch gray wheels and plenty of 300 Sport badges. Three colors are available: Yulong White, Indus Silver and Santorini Black. Inside, yellow contrast stitching on the instrument panel and seats marks the beast, plus embossed logos on the front headrests. The steering wheel, carpet, and sills also get 300 Sport badging. The full-fat Touch Pro navigation with Connect Pro comes standard. Overseas buyers can upgrade with a sliding panoramic roof, but all U.S. F-Pace models come with that. We don't have domestic pricing yet, but UK figures equate to saving almost 50 percent compared to speccing options separately on the gas model, and a savings of about 90 percent on the diesel version. The Checkered Flag Special Edition starts with the R-Sport and adds plenty of gloss black, including 20-inch gloss black wheels. Color choices here are Yulong White, Eiger Grey and Santorini Black. Only the 2.0-liter four-cylinder units get the nod, either the 247-horsepower gas engine or — in other markets — the 237-hp diesel we don't get. Our diesel is a 2.0-liter, 180-hp unit. Spec is a bit reduced compared to the 300 Sport, with 10-way electric front seats instead of 14-way, and the Touch Pro navigation without Connect Pro thrown in standard. A UK buyer would save about 40 percent compared to ordering a la carte.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.