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Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Stolen Jaguar Recovered Forty-Six Years Later

Forty-six years ago Ivan Schneider, successful Manhattan lawyer, bought himself the Jaguar convertible that would feature in a most unusual tale of unrequited love. It was the first (and "prettiest") of many luxury cars he would own, his companion on fast drives - and the only one that was ever stolen. Forty-six years later, a U.S. Customs and Border Patrol analyst running a routine export check through a stolen car database came up with a hit. The 1967 Jaguar XKE was hot. The problem: It was already on a cargo ship, in a container, headed for Europe, two days out of the Port of Long Beach on the Pacific Ocean. Investigators with the California Highway Patrol and nonprofit National Insurance Crime Bureau got to work. New York police still had the March 1968 incident report. CHP investigator Michael Maleta spoke with Schneider in Florida, where he now lives. Schneider thought it was a prank. "After we convinced him, he was excited," said Maleta. After all, Schneider told The Associated Press on Wednesday, he would think of the car every time he bought a new one. And, he said, he is a car guy who has owned quite a few exotics. For the months he owned it, he was in love. "I've always said that was the prettiest," Schneider, now 82, said. Tracing the car's history, Maleta learned the Southern California man exporting it to the Netherlands had bought it about three months ago from an owner in the San Joaquin Valley, who himself had it 40 years. What happened between its disappearance from the concrete canyons of the Upper East Side and its California sojourn - Maleta hopes his investigation will answer that. After its out-and-back sea journey to the Netherlands, the car is back in Southern California, more than two months after the law finally found it. It's rusty and scratched, but still worth about $24,000 - and far more if restored, as Schneider plans to do. He just won't push it too hard. It's old, so is he, and though beautiful it is known for trouble under the hood. "I'll use it as a Sunday car," Schneider said. "They were never reliable." At least, one day soon, it will be back home. Related Gallery 2014 Jaguar XJR Test Drive Weird Car News Jaguar stolen car