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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Junkyard Gem: 1977 Jaguar XJ-S

The Jaguar XJ-S was big, powerful, swanky, and expensive, just the sort of luxury coupe a high-roller in the late 1970s craved. Unfortunately, these temperamental cars needed plenty of regular maintenance, and many of them suffered from neglect once they left the hands of their original owners. I see plenty of V12 Jaguars during my junkyard journeys, but it still gives me a twinge of sadness when I see another one parked among the ordinary Jettas and Grand Vitaras in the import-cars section of a big self-service wrecking yard. Here's a forlorn-looking, V8-swapped '77 in a San Francisco Bay Area yard. Chevrolet small-block V8 swaps were very common with the Jaguar XJs of the 1960s and 1970s, since an ordinary 350 would make power similar to that of the 326-cubic-inch V12 and parts obtainment was much easier. Still, swapping in a reliable-if-oil-leaky Detroit V8 didn't solve all the Jag's reliability woes: the Prince of Darkness retained a powerful grip on this car's soul. The patina on this car suggests decades spent forgotten in an outdoor storage area somewhere. There's a AAA map of California from the 1980s inside. This car listed for $20,250 when new. That's about $87,500 in inflation-adjusted 2018 dollars, but still $5,000 cheaper in 1977 dollars than a new Mercedes-Benz 450SLC (and a grand more expensive than a new Cadillac Fleetwood Brougham). Nobody in their right mind would have been willing to pay to restore this car, but we can hope that it provides some good parts to Jaguars that are still on the road. Related Video: Featured Gallery Junked 1977 Jaguar XJS View 16 Photos Auto News Jaguar Automotive History

2021 Jaguar E-Pace refreshed with latest infotainment, more powerful trim

As with other Jaguars including the F-Pace and XF, the littlest 2021 Jaguar E-Pace is getting an update. And compared with those larger models, the E-Pace's changes are far more modest and center on the new infotainment system. That's not to say there aren't visual changes. On the outside, the main change is the addition of full-LED headlights with dual strips of running lights. It also gets fender vents with the "Leaper" Jaguar cat logo. Inside, the center stack has been revised with new knobs and switches below a big 11.4-inch touchscreen that features the latest Jaguar infotainment system. The large shift lever has been swapped for a smaller shift paddle shared with the aforementioned Jaguars. A 12.3-inch screen is also available for the instrument panel. All E-Paces also now have the option of a rear-view camera mirror. Two engines are available on the new E-Pace. The P250 and P250 SE get a turbocharged, 2.0-liter four-cylinder making 246 horsepower. The newly added P300 Sport gets a higher output version making 296 horsepower. No matter the trim, the engine is paired with a nine-speed automatic and all-wheel drive. The P300 Sport augments its all-wheel drive with torque vectoring for the rear wheels. The base P250 E-Pace starts at $42,045, the P250 SE at $47,145, and the P300 Sport at $51,045. Related Video: