1999 Jaguar Xj8 Base Sedan 4-door 4.0l on 2040-cars

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2013 Jaguar XFR-S

Why Ask Questions When You Already Know The Answer?
"Is it fast?"
We get that question a lot. Several times a month, in fact, and it comes from every corner of our lives - friends, family, complete strangers and even colleagues from time to time. And it's an understandable query. After all, speed, either in a straight line or around a twisty bit of tarmac, is a universally accepted line of demarcation between the typical family sedan and something much more fun and therefore desirable.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2018 Jaguar F-Pace S is a fun but thirsty travel companion

I love road trips. I've moved across the country twice, spending weeks living out of my car, eating granola bars and sucking down energy drinks like it was finals week all over again. I get a huge kick out of calculating fuel economy, stretching out tanks of gas or diesel until the low-fuel light begins to sear itself into my retinas. I try to take each and every one of our long-term vehicles on some such trip. Not long after our 2017 Jaguar F-Pace S arrives, my wife and I decided to see some family in Asheville, North Carolina, roughly 10 hours and 700 miles from our home in suburban Detroit. Now, I knew from the outset this was going to be a far different experience than our previous long-termer, a 2017 Jaguar XE diesel. I managed to eek out nearly 700 miles per tank, averaging 42 mpg over 2,000 miles with that car. But the 380-horsepower supercharged V6 in the F-Pace is rated at 18 city/23 highway with a combined rating of just 20 mpg. Not good, and — unlike the XE — I didn't think I could do much better without greatly altering my admittedly aggressive driving habits. Still, I wanted to take our blue bomber to the Blue Ridge Parkway, so onward I went. There were a few other things I was worried about over what was sure to be another 2,000-mile trip. The F-Pace's suspension was a bit stiff thanks to the sporty S trim. The 20-inch wheels don't help matters, though things could be worse (some people on staff wanted to get 22s). At least they look good. Still, the seats are comfortable and the radio is top-notch. LCD Soundsystem's latest album had just come out, so I put it on repeat and headed south. The first part of the trip was going to be both the most boring and the most economical. The roads in Michigan and Ohio are flat and straight. It isn't until you hit Kentucky and head into the Appalachian Mountains that things get interesting. Just set the radar cruise control and barrel down Interstate 75 with as much urgency as you dare. I forgot my Valentine One at home. The ride was firm but not as bad as I imagined it might be, at least once we got off of Michigan's pockmarked pavement. The F-Pace tracked straight and true, but I became acutely aware that the steering wheel itself was out of alignment, leaning just slightly to the left. Fuel economy was fine, but I was just meeting the EPA estimate, not beating it like I usually manage to do.