1998 Jaguar Xj8 Base Sedan 4-door 4.0l on 2040-cars

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The diesel premium in our Jaguar XE quickly pays for itself

Our long-term 2017 Jaguar XE 20d AWD recently returned from a 2,000-mile road trip. My wife and I took a few days to visit her family in Auburn, Alabama, and it was the first real chance anyone has had to stretch the Jaguar's legs outside of Michigan. It was also a good opportunity to see what sort of fuel economy I could wring out of the XE's 2.0-liter turbocharged diesel. The diesel engine was the main reason I chose it over our equally lovely long-term 2017 Audi A4. For me, chasing fuel economy is a great way to stay focused on the road. The XE 20d AWD is rated at 30 city/40 highway and 34 combined. The drive to and from Auburn is almost entirely highway, so I knew matching the highway rating would be easy enough. The XE has a 14.8 gallon tank, so I was looking at a minimum of 600 miles per tank and four fills for the trip, counting the initial pre-departure fill. I had two main concerns: first, this was a new route, so I didn't know how available diesel would be along I-75; second, crossing the Appalachian Mountains was going to severely cut into my overall average. The first worry turned out to be a nonissue, especially as we went further south. Not once was I forced to go from station to station looking for a lone green-handled pump. People in the South love their Cummins, Powerstroke, and Duramax-powered trucks, meaning diesel pumps were plentiful. Rolling up in a Jaguar does garner attention, though. An older gentleman even asked if I knew that I was putting diesel in the car. It seems he didn't have much faith in my reading comprehension skills. The mountains were more of a problem. There was literally no getting around them, but were west of the highest parts, so it could have been worse. The indicated fuel economy dropped by 4 mpg on the way up, from 47 mpg to 43. Still, I managed more than 650 miles from a tank, though I was starting to push my luck. We filled up for the short final leg. By the time we rolled into Auburn, the display indicated 44 mpg – pretty damn good, I'd say. It held there for the entire trip. Calculating the actual mileage revealed the computer was generous by 2 mpg, but that's par for the course. Few automakers display precise numbers. The relative ease of getting this sort of fuel economy was complemented by the price of diesel. At each one of my four stops, diesel cost less than premium, the required fuel in all of the XE's gasoline engines. According to AAA, the same is true nationwide.

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.