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2016 Jaguar XJR meets 1988 XJR9-LM at Silverstone

The current Jaguar XJR is not the first Jaguar XJR. Not by a long shot. In fact there's a long and distinguished history of Jaguar production and racing models that have worn those letters over the years. So to highlight its lineage, Jaguar brought the 2016 model together with its nearly 30-year-old racing namesake to Silverstone. And it brought Andy Wallace along for the ride. Wallace won at Le Mans in 1988 driving the XJR9-LM. Designed for the race track and adorned with iconic Silk Cut livery, the XJR9 looks entirely different from the XJR luxury sedan you can buy today. And with a 7.0-liter V12 mounted amidships instead of the modern sedan's 5.0-liter supercharged V8 placed up front, they're mechanically different beasts as well. But it's not the difference in design, powertrain, or performance that Jaguar is highlighting in this video encounter. Instead, Wallace is impressed by the advancement of the lighting technology from the Le Mans racer he drove in the late 1980s to the sedan sold today. To hear him talk about how they used to use the headlights in the nighttime hours of the famously grueling endurance race is harrowing enough all on its own. Hear his story in the video above. NEW JAGUAR XJR MEETS XJR9-LM AT SILVERSTONE WITH LE MANS WINNER ANDY WALLACE AT THE WHEEL - Andy Wallace drives new Jaguar XJR and Le Mans-winning XJ-R9 LM at Silverstone - XJR9-LM – one of one million XJs now built – back on track at night for the first time since it won the 24 Hours of Le Mans in 1988 - Track session presents benefits of new Jaguar XJ LED headlights in day and night driving conditions - Wallace discusses new XJR headlight technology, which offers drivers more confidence, safety and performance at night - New short film captures all the action https://youtu.be/IgMxSkJb058 (Whitley, Coventry - 16 November 2015): Legendary racing driver and 24 Hours of Le Mans winner Andy Wallace relived his 1988 victory by taking to the Silverstone circuit to drive the Jaguar XJR9-LM during day and night back-to-back with the new 550PS, 5.0-litre Supercharged V8 Jaguar XJR. Wallace discusses his experiences in the XJR9-LM and the new XJR in an exciting new film available to view and share at https://youtu.be/IgMxSkJb058 Driving at night on the Silverstone circuit gave Wallace the opportunity to test the new LED headlights on the new XJ, which are a first for Jaguar. "Driving at Le Mans back in 1988, it was so hard to see at night," said Wallace.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar Project 7 Concept

The Jaguar Project 7 Concept debuted at the Goodwood Festival of Speed just last month. But unlike most concepts, which serve only to collect fingerprints on a stage, the track-ready one-seater spent its days barreling past the hillclimb crowds with Mike Cross, chief engineer of vehicle integrity at Jaguar, beaming behind its right-hand-drive steering wheel. What's more, the powers that be at Jaguar even let yours truly drive the Project 7 during the Concurs d'Elegance festivities at Pebble Beach last week.
Built on an all-aluminum V8 F-Type chassis with modified suspension, the Project 7 (a name acknowledging Jaguar's seven Le Mans wins between 1951-1990) is best thought of as an F-Type masquerading as a D-Type. The two-door is fitted with a supercharged 5.0-liter V8 good for 550 horsepower (no pictures as Jaguar wouldn't allow us to open the hood). An eight-speed automatic, with a torque converter, sends the power the rear wheels, allowing the single-seat roadster to crack the 60-mph benchmark in just over four seconds.
Modifications to the bodywork include a new lowered windshield, carbon-fiber aerodynamics and a rear fairing with integrated rollover hoop. The driving position has also been lowered by more than an inch, allowing the sole occupant to not only escape the airflow, but take advantage of a lower center of gravity.