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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Looking back on our favorite cars of Mad Men

The second half of the seventh and final season of Mad Men debuted this week, set to cap a run of public and critical acclaim. A decade's worth of interesting cars also made for good television, if you were paying attention. Vehicles didn't often steal the spotlight from Don, Betty, Roger, Joan and the gang, but they added meaningfully to the tone and beauty of the series. We sorted through the wheeled extras from Mad Men's archives, and choose some of our favorites to highlight. The list consists of cars that had at least a small impact on the plot of an episode, though certainly there are worthy gems hiding in just about every street and driving scene. Check out our subjective top five, and then let us know which of the Mad Men cars would be on your list. 1962 Cadillac Coupe DeVille – Season 2 Don Draper's Cadillac Coupe DeVille, all 500 feet of it, shows up in a few seasons of the show, but it's the first appearance that sets the tone. A Cadillac salesman, cut from the same cloth as Draper, asks what Don drives right now. "A Dodge," Don admits. "Those are wonderful if you want to get somewhere," allows the salesman, "this is for when you've already arrived." For a man on the move up corporate and social ladders that's a powerful message, and a pitch-perfect car. 1961 Lincoln Continental – Season 3 The most stylish Lincoln Continental ever is perfect set dressing for the mod show, of course. Though it's interesting that the car isn't cast as dapper Draper's ride, but rather his father-in-law's. Grandpa Gene does what all great grandfathers are bound to: lets his granddaughter Sally drive the big Lincoln while he works the pedals. Generational bond secured, in fine fashion. When you go back through the first three seasons of the show, you'll notice that Continentals show up more than once, too. There's nothing quite like them to evoke the best of the early '60s. 1963 John Deere 110 – Season 3 The only non-standard passenger vehicle on the list, no self-respecting gearhead/Mad Men fan should quibble with the inclusion of the John Deere 110 riding mower. For starters, the Deere is lovely to look at; a miniature version of the American Heartland icon in its green and yellow duds. The 110 appears as if milled from a solid block of steel, just the opposite of today's sleek, plasticky lawn minders (we're scouring Craigslist for one to bring home). The John Deere also has dear ramifications to the plot, too.

Jaguar Land Rover backs Arc startup that sells $100,000 electric motorcycles

Before it even put its first motorcycle on the road, new startup Arc reeled in a major player to back its ambitious product plan. In conjunction with the reveal of the fully electric Vector superbike at the Esposizione Internazionale Ciclo Motociclo e Accessori ( EICMA) show in Milan, Jaguar Land Rover (JLR) announced it is placing capital in Arc, using JLR's investment company InMotion Ventures. Arc claims the Vector is the first all-electric motorcycle with integrated Human Machine Interface (HMI) to come to market. Arc, not to be confused with Keanu Reeve's Arch motorcycle company, has a pretty typical mission statement: "To use progressive design and technology to transform people's relationship with an automative experience. For us, for you, for our planet." At the core, Arc wants to make connected, clean, exclusive superbikes, and the Vector is its first try. Although Arc didn't get into the nitty gritty details about the make-up of the bike, it did give some surface specs and information. The bike's structure is built using a carbon composite to create a "unique Arc battery monocoque." Weight is also kept low using carbon fiber swing arms. There is no mention of the size or type of electric powertrain, but Arc claims it will have a highway range of about 120 miles or a city range of 170 miles on a single charge. Arc says it will be able to sprint from 0 to 60 miles per hour in 2.7 seconds and has a top speed of 124 mph. Stopping power comes from a Brembo brake system, while ride and handling relies on Ohlins dampers. The launch does not stop at the motorcycle, but includes gear, as well. The Vector links up with a jacket and a helmet for a fully connected experience. Partnering with U.K.-based impact protection design company Knox, Arc created the Arc Pilot System. Using audio, the armored Origin riding jacket provides haptic feedback based on numerous riding inputs to help keep the driver safe and aware. Furthermore, Arc linked up with luxury helmet maker Hedon to build the WiFi-connected Zenith helmet that houses an integrated projection heads-up display. In addition to showing things such as speed or battery life of the bike, the helmet uses a built-in rear camera to display other vehicles in the rider's blind spots. The rider can command the system using controls on the bike or via voice commands.