Stunning!! 1987 Jaguar Xj6 Base Sedan 4-door 4.2l on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar designs Tour de France racing bike [w/video]

Jaguar is known for designing luxury sedans, and it's known for designing GTs. But once in a while it dabbles in a new area of transportation design. It's working on its first crossover at the moment, and even did a speedboat concept a couple of years ago. Now it's turned its attention to bicycles.
While many automakers have designed bikes in the past, Jaguar's project has a bit more of a direct correlation. It's been working with Team Sky - the outfit that has won the Tour de France two years running now - since 2010, furnishing the team with support vehicles for bicycle races around the world. But now it's stepping its collaboration up a notch by redesigning the team's bike.
Working with frame manufacturer Pinarello, Jaguar took the existing Dogma 65.1 racing bike design back to the drawing board. Jaguar's designers and engineers reshaped the frame tubes, seat post, front fork, derailleur and all the components attached to the frame, each part streamlined for aerodynamic efficiency. They ran it through Jaguar's Computational Fluid Dynamics processor 300 times then verified the results in the wind tunnel.

We drove to the Grand Tour Lapland taping in a British beater

In October, it was revealed that the Great British Motoring Show That Is Not Top Gear was going to be filming an episode somewhere in Finland. I happen to be Finnish, which meant I immediately applied for audience tickets, and then waited for the phone to ring. It never did, but a friend of mine got two tickets of his own. By that time it was announced that the filming was going to take place "somewhere in Lapland", and more precisely hundreds of kilometers north from the Arctic Circle. Excellent! We knew just how to get there. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Last summer, we spent GBP1000 ($1230 as of the publishing date) on a running and driving, British Racing Green Daimler Six on eBay and drove it home to Finland the long way, via Scotland. (In America, this car is known as the Jaguar XJ Vanden Plas.) It was still a little bit road legal in early November, as we had attempted to get it through Finnish import inspection. It failed on the grounds of the rocker panel welds being a bit crusty, but the following one-month grace and repair period meant we could still drive it on temporary sticker plates. So, after buying a set of Nokian winter tires the previous week, we set off from Helsinki the day before the filming. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There is nothing quite like driving the entire length of Finland in a right-hand-drive four-liter rebadged Jaguar in one day – still on British plates, albeit taped over. We clocked up over 1100km in the comfort of the leather interior, whisked away by the four-liter six's oomphy torque and ambient thrum; every now and then stopping for fuel, swapping drivers and wiping the headlights clean from accumulating highway muck. As we passed Rovaniemi and the Santa's Village, roads gradually got so slippery the Nokians really proved their worth. Reindeer flocked on the road, along with foxes and the single white rabbit (he did not have a pocket watch, as far as we could tell). It was not the lack of sleep doing us in, even if the hotel bed was sorely needed after finally reaching the village of Saariselka in deepest Lapland. After a celebratory beer while watching Finnish karaoke, of course. But the show! The next day we spotted the Fisker, the Boxster, and the Saab 900 driving back from taping the show's localized intro.