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The best Super Bowl car commercials from the last 5 years
Wed, Jan 28 2015If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.
Lexus RC F takes star turn in 'Men in Black: International' blockbuster
Wed, Dec 26 2018Here's a little car candy for the holidays. There have been three :Men in Black" films, the last one in 2012 (even though it seems a lot longer ago, doesn't it?). "Men in Black: International," due for release on June 14, looks like it will showcase its vehicles in a way the previous movies didn't, starting with getting the Lexus RC F ready for its close-up. This will be Lexus' second blockbuster turn in two years, after putting an LC in the line of fire in this year's "Black Panther". And if "MIB: International" gives off the whiff of petrol, that's at last partly because F. Gary Gray directs, the man behind 2003's "The Italian Job " and 2017's " The Fate of the Furious." This is the first "MIB" to give the agents a whiz-bang modern car. The most modern vehicle previously was a "new hotness" 2003 Mercedes-Benz E550 in the 2002 sequel, but that was primarily a joke referring to the 1986 Ford LTD, referred to as a "Ford P.O.S.," in the first movie. The third film, which took place in the sixties, used a 1964 Ford Galaxie. "MIB: International" includes a few throwbacks to the movies and the television series. The RC F goes airborne with the help of a big red button, just like that '86 LTD. A bigger and better hovercycle ties into the hovercycle from the TV show. The all-new move comes with a mid-seventies Jaguar XJ; whereas the first agents merely retrieved their weapons from the trunk, the XJ not only holds weapons, it disassembles into weapons systems. As Jalopnik noted, in many ways this movie " looks just like 'Thor: Ragnarok' but set in a different universe." Should go well enough with a bucket of popcorn and pail of Coca-Cola, though. Related Video:
Weekly Recap: The divergent paths of Tesla and Fisker
Sat, 02 Aug 2014
There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.