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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type Coupe spotted testing

The automotive world has been hot on fire with the Jaguar F-Type of late. We're still recovering from the excitement of driving Jaguar's new sports car for the first time, and recently we had a predictive look at a coupe version. As it turns out, those 'patent sketches' were just a warm up for the real deal F-Type Coupe, as this brand new set of spy images proves out.
Word from our shooter is that security around the F coupe was and is really tight. The photographer had to hide in the cargo area of his clandestine SUV, just to catch these few, not-perfectly-clear images (that odd color your see is window tint). Still, the photos are good enough to see that the rakish silhouette of the hardtop is going to do justice to the convertible. In fact, the new top seems to flow quite perfectly into the car's rear haunches.
Expect that the F-Type Coupe will share an engine lineup with the roadster, meaning both a naturally aspirated and a supercharged V6, as well as a V8 option. Hot R and R-S versions of the Jaguar coupe are a virtual lock, too, though how far down the product pipeline they are is unclear.

2014 Jaguar XFR-S super sedan is 550-HP worth of cool

The 2014 Jaguar XFR-S was considered last year, teased last week and now has been totally let loose. The most powerful sedan the company has ever made and the newest addition to its line of R-S performance cars - following the XKR-S - and we'll be getting even fewer of them than we thought. 200 had been the rumored allotment for the US, but the official word now is that we'll see just 100.
Each XFR-S will use the same 5.0-liter supercharged V8 that powers the XKR-S, meaning a 40-horsepower and 41-pound-foot bump over the XFR for 550 hp and 502 lb-ft in total. Shifting through the adaptive, eight-speed ZF transmission gets it from standstill to 60 mph in 4.4 seconds, but for all that, it gets the same gas mileage as the XFR, aided by its stop/start system, and so doesn't get hit with a gas guzzler tax.
Other XKR-S bits have made the jump, including an upgraded suspension front and rear, the near-straight pipes for the cracking exhaust note we drank up like ambrosia and twenty-inch, six-spoke lightweight wheels that are an inch wider than on the XFR. Lateral stiffness is up 30 percent, the electronic systems have been recalibrated to handle the extra oomph, throttle response has been sharpened and can be made even sharper by going into Dynamic Mode.