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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2022 Jaguar I-Pace gets quicker charging and better in-car tech

Jaguar's electric I-Pace crossover is entering the 2022 model year with small but meaningful technology updates under the sheet metal. It takes less time to charge, and it offers passengers a more intuitive infotainment system. Spotting the visual changes made to the I-Pace requires an impressively well-trained eye. Designers added Atlas Gray accents on the grille, and a Bright Pack joins an updated Black Pack on the list of options, but Jaguar's first EV looks largely the same. Aruba, Caldera Red, Portofino Blue, and Eiger Gray appear on the palette of available colors. It's what's inside that counts for 2022. The I-Pace gains a cabin air ionization system with 2.5PM filtration and a new infotainment system called Pivo Pro already announced for the European-spec model. Shared with the Land Rover Defender among other models in the corporate portfolio, it lets users access up to 90% of common tasks from the home screen in two taps or less, according to the manufacturer. One of the new features packed into the software is an EV-specific navigation system that shows available charging stations along the selected route and provides an estimate of how long drivers will have to wait before their car charges. Motorists can choose the charging stations they want to stop at, regardless of waiting times and charging speeds, or they can let Pivi Pro select the ones it thinks will get them to their destination with the least downtime.  Speaking of charging, the now-standard 11-kilowatt onboard charger zaps the I-Pace's lithium-ion battery pack with up to 63 miles of driving range in 15 minutes when it's connected to a 100-kilowatt DC charger. The crossover's maximum driving range remains pegged at 234 miles, according to the Environmental Protection Agency. Jaguar is not making major mechanical changes to the I-Pace for 2022, and the high-performance variant we wrote about in 2019 hasn't landed yet, so the crossover carries on with a pair of electric motors (one per axle) that jointly develop 394 horsepower and 512 pound-feet of torque. Jaguar quotes a brisk 4.5-second sprint from zero to 60 mph thanks in part to the through-the-road all-wheel-drive system.  Pricing for the 2022 Jaguar I-Pace starts at $69,900 before destination and incentives enter the equation. Interestingly, it's now only available in a single trim level called HSE; the S and SE models have been dropped from the lineup.

Junkyard Gem: 1985 Jaguar XJ6

The Series III Jaguar XJ was built for the 1979 through 1992 model years, the final chapter of a quarter-century of the iconic original Jaguar XJ (though production of the straight-six model ended in 1987). Thanks to notoriously troublesome electrical systems and rapid depreciation, but blessed by stay-of-execution-obtaining beauty, most of these cars were parked under blue tarps in driveways before the end of the 1990s... awaiting repairs that never came. Here's one that I spotted in a San Francisco Bay Area self-service wrecking yard over the winter. If you were serious about driving a Jag during the easy-money 1980s, you needed the optional wire wheels. That showed those rubes in the BMW 735s and Mercedes-Benz 500SELs what real class was all about. The 4.2-liter version of Jaguar's legendary straight-six engine made 176 horsepower in 1985. That was six fewer than the 735i's six and eight fewer than the 500SEL's V8. However, the XJ6 cost $32,250, versus $36,880 for the BMW and $51,200 for the Benz. Given that the Jag offered at least as much (and maybe more) status on the street, its price tag looks like a pretty good deal. Of course, the electrical stuff would have a few issues, but so what? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lovely Rita learns to fear the Jaguar in this British Leyland advertisement. Featured Gallery Junked 1985 Jaguar XJ6 View 17 Photos Auto News Jaguar Luxury Sedan jaguar xj