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Jaguar Land Rover to upgrade Castle Bromwich plant to build EVs

LONDON — Jaguar Land Rover is making a multi-million pound investment to build electric vehicles in Britain, in a major boost for the UK government and a sector hit by the slump in diesel sales and Brexit uncertainty. Britain's biggest car company, which built 30 percent of the UK's 1.5 million cars last year, will make a range of electrified vehicles at its Castle Bromwich plant in central England, beginning with its luxury saloon, the XJ. "The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK," Chief Executive Ralf Speth said on Friday. The announcement gives a boost to Britain's automotive sector hit this year by Honda and Ford's plans to close factories. Jaguar Land Rover (JLR) has highlighted the dangers of a no-deal Brexit and the need to maintain frictionless trade with the European Union, echoing warnings from the industry that just-in-time production could be hit by customs delays and additional bureaucracy. But it has signed a deal with workers at the Castle Bromwich factory to go from a five-day to a four-day working week with the same amount of hours which should allow the plant to operate more efficiently. Three of JLR's four European car plants are in Britain, giving it limited capacity elsewhere on the continent. The other, in Slovakia, only opened last year and is still being ramped up with other models allocated there. "We are making this investment because the ongoing Brexit uncertainty has left us with no choice, we had to act, for our employees and our business," JLR said. "We are committed to the UK as our home and will fight to stay here but we need the right deal." Both candidates to replace Prime Minister Theresa May, Boris Johnson and Jeremy Hunt, have both said they are prepared to take Britain out of the EU on Oct. 31 without a deal, although it is not their preferred option. Brexiteers have argued that the EUÂ’s biggest economy Germany, which exports hundreds of thousands of cars to Britain ever year, would do its utmost to protect that trade Friday's announcement comes after a turbulent few months for Jaguar which announced around 4,500 job cuts earlier in January and posted a 3.66 billion pound ($4.5 billion) loss in 2018/19.

Jaguar F-Type Project 7 leaks in production trim ahead of Goodwood debut

Just yesterday we brought you word that Jaguar was planning to bring something special to the Goodwood Festival of Speed this year - the first product of its Special Operations division - and now we have it right here.
Previewed in concept form last year, Jaguar's big reveal appears to be the production version of the Project 7 show car - an extreme speedster version of the F-Type. Though we still don't have official details, these images leaked courtesy of 4WheelsNews show that the roadster seems to have lost little in the transition from concept to reality.
The bright blue paint job has been replaced by a more British shade of green, but the white trim - including the racing stripes running across (not up) the hood, the grille surround and the number circle on the door - appear to have carried over. As has the D-Type-inspired, fin-like, single raised cowling on the rear deck, though now positioned behind the left-hand driver's seat instead of the right. The wheels are fresh and the front lip spoiler looks even bigger, and the rear wing appears to have been reshaped.

Playmate of the Year Raquel Pomplun gets a Jaguar F-Type

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's just been driven behind the "Adults Only" doors at the Playboy Mansion: Raquel Pomplun was gifted a year's use of an F-Type for being named 2013 Playmate of the Year.
There's a video below of Pomplun and her F-Type getting 'camera ready,' and a press release below that in case you want to, you know, "read the article."