1992 Jaguar Xj6 Sovereign Sedan 4-door 4.0l - Low Reserve - Low Millage on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2018 Jaguar F-Pace S Long-Term Review | Wrapping up our six-month test

It's been six months since our long-term 2018 Jaguar F-Pace S arrived to warm our hands and hearts. Jaguar's most popular model with consumers was equally popular with the Autoblog staff. We drove it 13,000 miles and would continue to rack up more if Jaguar would just let us keep the keys. It was a great follow-up to our fuel-efficient but slightly gutless 2017 Jaguar XE diesel. Our Caesium Blue bomber is loaded with nearly every option. That includes heated seats front and rear, a black package that swaps out chrome for black trim, and a full-size spare (that takes up a lot space). The S model's supercharged 3.0-liter V6 sends 380 horsepower and 332 pound-feet of torque to all four wheels through an eight-speed automatic. All in, our F-Pace S will set you back $74,640. Editor-in-Chief Greg Migliore: I spent a lot of time in the F-Pace this year. It's powerful, sporty, looks sharp (love the lively blue-purple paint) and has a solid interior. The styling resonated with me. I think Jaguar design boss Ian Callum and team nailed the proportions and curves. A crossover was sure to be controversial with Jag loyalists, but it's beautiful, and the reasoning for joining the SUV fray is ironclad. Everybody from Ferrari to Porsche is there. I appreciated the driving dynamics. The steering has decent feedback, the engine sounds good and has energy, and you ride just high enough to feel in command. The Jaguar DNA comes through. I took it to a tailgate, where I was boxed in and had to be the guy in the Jaguar who asks people to move so he can leave early. Cutting through rows of tailgaters in a purple Jag with black wheels isn't exactly subtle. But the car was versatile. I put tons of groceries in the back. My dog enjoyed the second row. It was good in snow. All the things you want in a crossover. The F-Pace was one of the more memorable long-termers we've had at Autoblog. It was fun to drive and stayed in high demand, even after we'd had it for months. It's not perfect. The interior was a little plain, and I don't love the infotainment, but in its first attempt at a crossover — Jaguar nailed it. Senior Editor, Green John Beltz Snyder: While I found it comfortable for long highway drives Up North, this thing is absolutely ferocious in Dynamic Mode with the gear selector set to S. The paddles amp up the fun. It really changed the character of this cat, and I was always surprised by the transformation. I got a lot of looks in the F-Pace.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.