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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar F-Type convertible rally car might be the coolest F-Type ever

The Jaguar F-Type is a sweet sports car. Rally cars are awesome. Put the two together, and you have one seriously cool ride, which is exactly what Jaguar did. The company took two F-Type convertibles and turned them into rally-ready race cars. They're built to commemorate a 1948 XK 120 that took home several European rally victories, and they share some of the visual tweaks of the Checkered Flag Edition F-Type. These custom Jags likely won't see serious competition, but they're certainly built to handle it. They have FIA-certified roll cages, racing seats, harnesses and a fire extinguisher. The suspension features three-way adjustable rally shocks and soft springs for rough roads and, as shown above, jumps. Brakes are upgraded with slotted rotors and four-piston calipers at all four corners. There's a hydraulic handbrake and a limited-slip differential that should make sliding around corners much easier. Interestingly, these F-Types use the entry-level turbocharged four-cylinder engine. The engines also haven't been upgraded at all, so they make the standard 296 horsepower. As such, this F-Type is only in the running for being the coolest version ever, rather than running away with such a commendation. Sadly, it appears Jaguar will only ever build these two examples. But we bet that someone could replicate one without too much difficulty. That someone could perhaps even start with a V6 or V8 convertible, giving it more power and a way better sound to enjoy through that open-air roll cage. Related Video:

Playmate of the Year Raquel Pomplun gets a Jaguar F-Type

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's just been driven behind the "Adults Only" doors at the Playboy Mansion: Raquel Pomplun was gifted a year's use of an F-Type for being named 2013 Playmate of the Year.
There's a video below of Pomplun and her F-Type getting 'camera ready,' and a press release below that in case you want to, you know, "read the article."