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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2021 Jaguar F-Type First Drive | Can we interest you in some loud?

The 2021 Jaguar F-Type is not a perfect car. There are some cracks in the armor, flaws worth pointing out and nits to pick for car reviewers like us. It’s not a Jaguar version of the unflappable Porsche 911, nor is it a British muscle car. The F-Type has split the difference since the carÂ’s introduction for 2014, and now the two-seaterÂ’s first big update is upon us. Ian Callum left Jaguar more than a year ago, but he was still responsible for this revamped design. Few cars featured better styling than the previous F-Type, and the same can be said this time around. Part of that can be attributed to JaguarÂ’s light touch approach. Horizontal headlights and a new grille differentiate the new F-TypeÂ’s face from the last one. The clamshell hood remains, but its sculpting is less prominent and pointy than before. Combined, these new elements result in a softer, gentler face — Jaguar calls it “liquid metal.” At the back, new, I-Pace-inspired LED taillights now sit flush with the massaged bumper.  ItÂ’s still an obvious sports car design, but Jaguar has thrown away the edgy, aggressive persona of the previous F-Type. Forced to pick sides, weÂ’ll take the previous generation – updating a brilliant design is no easy task – but it remains a beautiful car. Onlookers certainly agreed, as our Sorrento Yellow tester drew a colossal amount of attention. One can thank JaguarÂ’s ear-shattering exhaust for some of that attention, too. How much shattering occurs depends on the engine, of course, and the number of pipes poking out of the bumper. Besides the sound, this is also the best way to tell different F-Types apart. Four-cylinder models get a single, central exhaust; V6-equipped cars get a dual central exhaust, and the V8-powered F-Type R continues on with its quad exhaust pushed out to the edges of the rear valance.  2021 Jaguar F-Type P300 View 30 Photos That's the version we drove. Powered by the same 5.0-liter supercharged V8 previously found in the F-Type SVR, the 2021 F-Type R produces 575 horsepower and 516 pound-feet of torque, an increase of 24 and 14, respectively. It's then a massive drop to the two engines below, which says more about the R than the unchanged but still amply endowed other F-Types.  The base P300 (gray car in the gallery above) is equipped with a 2.0-liter turbocharged four-cylinder that makes 296 hp and 295 lb-ft of torque, while the R-Dynamic P380 and its 3.0-liter supercharged V6 produces 380 hp and 339 lb-ft of torque.

Jaguar F-Pace, XE getting SVR treatment with supercharged V8

The folks at Jaguar Land Rover's new Special Vehicle Operations division have been fast at work creating new SVR performance models. And they're not about to stop now. Two new Jaguar models are currently in the works, according to Car and Driver, both packing the company's long-serving and celebrated supercharged V8. First up is the F-Pace crossover, which currently tops out with a 380-horsepower supercharged V6. Slotting the bigger engine in under the hood with more than 500 horsepower on tap would go a long way toward living up to the name that suggests both speed and a correlation to the F-Type sportscar. But that's not all JLR's new skunkworks department has in store. Car and Driver reports work is also under way on a more powerful XE to take on the likes of the BMW M3 and Mercedes-Benz AMG C63. The automaker is reportedly yet to give it the green light, hemming and hawing over its environmental image, but we hope hotter heads, in this case, prevail. Jaguar's V8 engine is one of its most enduring powertrains and is approaching double the output it originally offered. The 4.0 introduced in 1997 packed 375 horsepower. The latest version in the F-Type SVR (and expected soon to slot into the Range Rover Sport SVR) displaces 5.0 liters and produces 575 supercharged horsepower. With that much muscle, the F-Pace SVR would overpower the Porsche Cayenne Turbo S, BMW X5 M, and Mercedes-AMG GLE63, while the XE SVR would outgun the M3, Cadillac ATS-V, Alfa Romeo Giulia QV, and just about anything else in its class. Related Video: