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Jaguar Land Rover cutting production in face of falling demand

LONDON — Jaguar Land Rover will reduce or stop production on certain days at two of its British factories over the next few weeks as Britain's biggest carmaker pursues cost-cutting measures in response to falling demand. JLR posted a 2.3% drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China. The firm will halt production on selected days over a four-week period from late February at its Castle Bromwich factory in central England and stop production on some half or full days at its nearby Solihull facility until the end of March. "The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success," the company said in a statement. "We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs." The move is not connected to coronavirus, a spokeswoman said, which prompted Fiat Chrysler to warn on Thursday that a European plant could shut down within two to four weeks if Chinese parts suppliers cannot get back to work. Related Video:

Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.

Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video: