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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2017 Jaguar F-Type slashes $3,600 off base model

It won't be quite such a drain on the checking account to hop into a Jaguar F-Type for the 2017 model year. The 2017 F-Type Coupe will start at $62,395 (after the $995 destination charge), which is $3,600 less than the 2016. Jag will also give the convertible a $2,700 price cut to begin at $66,395. Drivers won't really be giving up amenities with either of these. Both entry models will use the company's supercharged 3.0-liter V6 making 340 horsepower and a six-speed manual transmission. They'll come with partially electric six-way adjustable seats and a fixed metal roof for the coupe. New standard features will include a valet mode, solar attenuating windshield glass, and the brand's EliteCare warranty with five-years/60,000 miles of complimentary scheduled maintenance. The vehicles also still pack navigation and a surround sound stereo system. The 2017 F-Types will arrive at dealers in late spring 2016. The move to cut prices follows on Jag's decision in September to slash the cost of the XF 35t by over $5,200. Related Video: THE 2017 JAGUAR F-TYPE • 2017 Model Year F-TYPE lineup to include new $61,400 1 F-TYPE Coupe and new $65,400 1 F-TYPE Convertible entry models, reducing available cost of entry to the sports car family by $3,600 and $2,700 respectively • Standard Best-in-Class Jaguar EliteCare Ownership Package 2 Featuring New Vehicle Limited Warranty, Roadside Assistance, Jaguar InControl® Protect & RemoteTM and the Longest Complimentary Scheduled Maintenance Package of any Luxury Brand in the Market (Mahwah, N.J) – November 12, 2015 – Jaguar North America today announced it will expand the price range of the F-TYPE lineup in the U.S. for the 2017 model year to include new entry-level coupe and convertible models which lower the introductory price of the F-TYPE Coupe & Convertible to $61,400 1 and $65,400 1 respectively. The 2017 line-up of Jaguar sports cars will continue to consist of the F-TYPE, F-TYPE S and the range topping F-TYPE R. The addition of a new entry price level for 2017 Jaguar F-TYPE builds upon the pricing realignment strategy announced as part of The Next Generation of Jaguar for the 2016 model year in which an improved competitive value position was brought to market through a combination of new entry priced models, increased standard equipment and lower MSRPs that all help the brand target the heart of the luxury market.

2019 Jaguar F-Pace SVR Second Drive Review | A thunderingly good performance cat

Jaguar entered the high-performance SUV game late with the F-Pace SVR, but hopping on the unstoppable freight train now is better than ignoring it completely. Just like its European competition, the Jaguar has a delightfully overpowered engine and luxury in spades, as well as handling that borders on the uncanny. But if there’s a downside to the F-Pace SVR, itÂ’s that it falls victim to the same issue that plagues its competition: not enough differentiation. From a size, shape, power and features perspective, the SVR doesnÂ’t stand out next to others like the Mercedes-AMG GLC 63, BMW X3 M, Porsche Macan Turbo or Alfa Romeo Stelvio Quadrifoglio. But, there is a but: One factor makes the 2020 Jaguar F-Pace SVR unique among the competition. Jaguar gave the F-Pace SVR 550 horsepower and 502 pound-feet of torque – great numbers, but itÂ’s how the SVR makes them thatÂ’s the kicker. Instead of a smaller, twin-turbocharged engine, Jaguar tapped its 5.0-liter supercharged V8 for duty. This makes it doubly unique: the largest displacement in its class, as well as the only one to feature a supercharger, making the driving experience palpably different than the rest. With a blower and all that displacement, thereÂ’s no lag. Power hits early and with authority, throwing us back in the nicely sculpted leather buckets. The SVRÂ’s mid-range is especially impressive, and thereÂ’s no drop-off in power as the engine approaches redline. Turbocharging technology is virtually lag-free in most applications these days, but the SVRÂ’s engine is still sharper and responds quicker than the rest. The others may be as quick or quicker than the Jaguar in a straight line (the SVR hits 60 mph in 4.1 seconds), but none are able to match it in throttle response or engine character. And then thereÂ’s the sound, that glorious exhaust cackle thatÂ’s a near carbon-copy of the F-Type SVR. Our future may be electric, but the pipes on this crossover are welcome in this world for as long as they care to stay. Their cacophony of growling and crackling is louder and meaner than any other high-performance SUV on sale today. Some hooligan who thinks just like us mustÂ’ve engineered it. The only thing missing among the loud noises is that of a supercharger whine. Not even a hint of it is audible from inside the cabin, and the supercharger is the biggest performance factor that sets this car apart. Let us hear the whine, Jaguar.