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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

2017 Jaguar F-Type slashes $3,600 off base model

It won't be quite such a drain on the checking account to hop into a Jaguar F-Type for the 2017 model year. The 2017 F-Type Coupe will start at $62,395 (after the $995 destination charge), which is $3,600 less than the 2016. Jag will also give the convertible a $2,700 price cut to begin at $66,395. Drivers won't really be giving up amenities with either of these. Both entry models will use the company's supercharged 3.0-liter V6 making 340 horsepower and a six-speed manual transmission. They'll come with partially electric six-way adjustable seats and a fixed metal roof for the coupe. New standard features will include a valet mode, solar attenuating windshield glass, and the brand's EliteCare warranty with five-years/60,000 miles of complimentary scheduled maintenance. The vehicles also still pack navigation and a surround sound stereo system. The 2017 F-Types will arrive at dealers in late spring 2016. The move to cut prices follows on Jag's decision in September to slash the cost of the XF 35t by over $5,200. Related Video: THE 2017 JAGUAR F-TYPE • 2017 Model Year F-TYPE lineup to include new $61,400 1 F-TYPE Coupe and new $65,400 1 F-TYPE Convertible entry models, reducing available cost of entry to the sports car family by $3,600 and $2,700 respectively • Standard Best-in-Class Jaguar EliteCare Ownership Package 2 Featuring New Vehicle Limited Warranty, Roadside Assistance, Jaguar InControl® Protect & RemoteTM and the Longest Complimentary Scheduled Maintenance Package of any Luxury Brand in the Market (Mahwah, N.J) – November 12, 2015 – Jaguar North America today announced it will expand the price range of the F-TYPE lineup in the U.S. for the 2017 model year to include new entry-level coupe and convertible models which lower the introductory price of the F-TYPE Coupe & Convertible to $61,400 1 and $65,400 1 respectively. The 2017 line-up of Jaguar sports cars will continue to consist of the F-TYPE, F-TYPE S and the range topping F-TYPE R. The addition of a new entry price level for 2017 Jaguar F-TYPE builds upon the pricing realignment strategy announced as part of The Next Generation of Jaguar for the 2016 model year in which an improved competitive value position was brought to market through a combination of new entry priced models, increased standard equipment and lower MSRPs that all help the brand target the heart of the luxury market.