1974 Jaguar Xj6 Base Sedan 4-door 4.2l on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar practiced the E-Pace barrel roll - wait, how do you practice a barrel roll?

Jaguar launched the E-Pace compact crossover by literally launching it into a barrel roll. But to get to the point where the company could do the stunt in front of the press naturally took plenty of preparation and planning, and the company documented much of it in the video above. It turns out that the early stages of preparing the stunt are about as entertaining as the stunt itself. The video spends a little time showing some of the computer modeling and designing of the stunt, but most of the video covers the practice runs done with a test car. Jaguar set up its prototype offset ramp for initiating the roll, and had a massive airbag set up for the test car to land in. And early on, to make sure the stunt driver wasn't hurt, they rigged up a Land Rover Evoque with autonomous driving equipment to do the first runs. Later the stunt driver took a few turns. The testing resulted in flips and tumbles you've only seen with Hot Wheels cars. It's so strange and fun to see a full-size car launched this way. Once the team finally had the jump pretty well dialed in, the stunt driver was able to test it launching from ramp to ramp, and then eventually do it in the production E-Pace at the crossover's reveal. Related Video: Image Credit: Jaguar Jaguar Crossover Luxury Videos jaguar e-pace

1956 Jaguar D-Type could top $5M at Arizona auction

The Jaguar D-Type is an essential element of the marque's history, one of its most successful racing cars, and one of its most beautiful creations. Chassis number XKD 604, pictured here, was the first of six long-nose Jaguar D-Types made for the factory team in 1956. They were, however, far from ubiquitous, with only 53 made for private customers, and another 18 campaigned by the factory racing team. More advanced than the examples that preceded it, this one was equipped with a de Dion rear suspension and fuel injection. It didn't have much of a distinguished racing career to speak of, passing from the factory to the Ecurie Ecosse team in Scotland which kept it in storage for years. After the team's closing, it passed through the hands of two British owners, undergoing a full restoration at the hands of the latter, before trading between two US owners. Although precise pre-sale estimates are available by request to interested parties, RM confirmed to Autoblog that this example "is expected to fetch more than $5 million when it crosses the auction podium in January." According to Sports Car Market, last year the same auction house sold a customer D-Type in Paris for nearly that much. However at its London auction in 2013, another works example failed to sell despite a high bid of over $6.2 million. If this one takes in more than that, it'll set a record for the type. If classic Jaguars aren't your thing, RM also has lined up an enviable roster of Ferraris. Included among them is a yellow '71 Daytona (estimated to fetch over $700k), a silver '91 Testarossa (~$250k), a rare yellow '95 F512 M (~$450k), and a pristine 2011 599 SA Aperta (~$1.3m). Porsche fans will want to check out the '76 911 Turbo (~$250k) and the soft-window '69 911 S Targa (~$225k). With the auction not set to take place until January 28 at the Arizona Biltmore, you can bet there'll be a good number of additional lots consigned between now and then.