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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Cars with the worst resale value after 5 years

While the old saying that cars lose a massive chunk of their value as soon as they’re driven off the dealerÂ’s lot might not be entirely true these days, most new vehicles steadily lose value as they age and are used. iSeeCars recently released its latest study on depreciation, finding the models that lose value the fastest, and the list is packed with high-end nameplates. The vehicles that lost value the fastest over five years include: Maserati Quattroporte: 64.5% depreciation BMW 7 Series: 61.8% Maserati Ghibli: 61.3% BMW 5 Series Hybrid: 58.8% Cadillac Escalade ESV: 58.5% BMW X5: 58.2% Infiniti QX80: 58.1% Maserati Levante: 57.8% Jaguar XF: 57.6% Audi A7: 57.2% While sports cars, hybrids, and trucks dominated the list of slowest-depreciating vehicles, luxury brands accounted for all of the top ten fastest-depreciating models. iSeeCars executive analyst Karl Brauer also pointed out EVsÂ’ lack of representation on the slow-depreciating vehicles list, saying that thereÂ’s a disconnect between what automakers are building and what people actually want. The average five-year depreciation for all vehicles in the iSeeCars study was 38.8 percent. ThatÂ’s an almost 11% improvement over 2019Â’s figures, but some vehicle types perform worse than others. EVs depreciated 49.1 percent over five years, while SUVs dropped 41.2%. Trucks only fell 34.8% and hybrids 37.4%. Brauer noted that all vehicles depreciate slower than they did five years ago. Even so, EVs are not the best choice if youÂ’re looking for a vehicle that wonÂ’t feel like a ripoff when itÂ’s time to trade in. On the flip side, used EVs can present a stellar value, saving thousands over their new counterparts. Charging times and availability remain concerns for buyers in large parts of the country, but a heavily depreciated EV could be the used car value youÂ’ve been looking for. The same wisdom applies to used luxury vehicles, as the list above indicates. While new-car buyers shopping for luxury cars are set to see big depreciation during their ownership, that means the used car market is flooded with inexpensive used luxury cars. High repair costs and costly maintenance schedules are real issues that used luxury models face, however. Green Audi BMW Cadillac Infiniti Jaguar Maserati Car Buying Used Car Buying

Jaguar F-Type to pace Bloodhound SSC as rapid response vehicle

The Bloodhound SSC is out to beat the world land speed record, but it can't do it all on its own. The team is going to need a motorcade of support vehicles, like this specially equipped Jaguar F-Type. Outfitted by JLR Special Vehicle Operations with radio equipment and a unique livery, the Bloodhound SSC rapid response vehicle is based on the latest F-Type R AWD coupe. It'll serve a similar role that a pace or safety car does for a race, and be called into service in case of a high-speed emergency. The Bloodhound SSC itself will likewise be equipped with the same 5.0-liter supercharged V8, its 542 horses powering the jet-car's hydraulic system and oxidizer pump. The special F-Type will mark its debut at the Coventry MotoFest later this month (appearing again at Goodwood next month) alongside a '56 Long-Nose D-Type, the one-of-a-kind '66 XJ13, a '76 Broadspeed XJ12 Coupe, and the XJR-9 that won Le Mans in 1988. JAGUAR TO DEBUT BLOODHOUND F-TYPE RAPID RESPONSE VEHICLE AT COVENTRY MOTOFEST - World debut of Jaguar F-TYPE R AWD Bloodhound SSC Rapid Response Vehicle (RRV) at Coventry MotoFest (30/31 May) - Jaguar's 5.0-litre supercharged V8 550 PS sports car will support Bloodhound SSC World Land Speed Record attempt - Jaguar will be at the heart of Bloodhound SSC providing its 5.0-litre 550PS supercharged V8 engine to provide hydraulic services to the car and drive the rocket's oxidiser pump - Jaguar also previewing Goodwood Festival of Speed activity at MotoFest with a host of iconic heritage cars (Whitley, Coventry – 20 May 2015). Jaguar will unveil the F-TYPE R AWD Bloodhound SSC RRV at Coventry MotoFest – one of the cars that will support the Bloodhound world land speed record attempt. The Bloodhound F-TYPE R is the latest project of Jaguar Land Rover's Special Vehicle Operations and is wrapped in a bespoke livery created by Jaguar Design incorporating the Bloodhound SSC colours. This year's MotorFest promises to be bigger than ever with a range of attractions and gigs. The organisers close off the Coventry ring road to public traffic in order to host a number of motorsport activities and the Bloodhound F-TYPE will be taking part in laps on Saturday May 30 and Sunday May 31. Jaguar will also be previewing its activities at the 2015 Goodwood Festival of Speed – the theme of which this year is 'Flat Out and Fearless: Racing on the Edge' - by bringing along some of the most iconic cars from its rich heritage.