1970 Jaguar Xj6 on 2040-cars

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Jaguar Land Rover cutting production in face of falling demand

LONDON — Jaguar Land Rover will reduce or stop production on certain days at two of its British factories over the next few weeks as Britain's biggest carmaker pursues cost-cutting measures in response to falling demand. JLR posted a 2.3% drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China. The firm will halt production on selected days over a four-week period from late February at its Castle Bromwich factory in central England and stop production on some half or full days at its nearby Solihull facility until the end of March. "The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success," the company said in a statement. "We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs." The move is not connected to coronavirus, a spokeswoman said, which prompted Fiat Chrysler to warn on Thursday that a European plant could shut down within two to four weeks if Chinese parts suppliers cannot get back to work. Related Video:

Jaguar with claws: 592-hp XE SV Project 8 Collector's Edition

A few years ago, and to much fanfare, Jaguar launched the F-Type Project 7. It was Jaguar Land Rover's Special Vehicle Operations (SVO) unit's first Collector's Edition car. It now has a successor – with four doors. Jaguar has announced the XE SV Project 8 Collector's Edition, which will get its official debut at the Goodwood Festival of Speed. Project 8 is as a 592-horsepower sedan that the automaker is calling "the most extreme Jaguar ever." It's powered by a specially tuned version of the company's 5.0-liter V8 engine, which will make it Jaguar's most powerful vehicle ever put into production. It will be limited to just 300 examples hand-built at SVO's Technical Centre in Coventry. As for how much it'll set you back if you're lucky enough to get your hands on one, Jaguar Land Rover Special Operations Managing Director John Edwards says Project 8 "is conceived for enthusiasts and the most discerning collectors. The price for such an extreme performance sports car available in strictly limited numbers will reflect that." Engine tuning is just one of the upgrades to the Project 8, but, for now, Jaguar is remaining vague about other alterations to the XE. Edwards says the car "takes aerodynamics and performance engineering to another level," and there's no reason not to take him at his word. The British automaker says it'll let us know more about the car on June 28, just two days before its official introduction. For now, though, we can enjoy the teaser video from Jaguar, above, which shows the XE SV Project 8 in a particularly sporty camouflage wrapper testing on the Nurburgring. Related Video: News Source: Jaguar Jaguar Performance Supercars Videos Sedan jaguar xe sv project 8

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.