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Jaguar woos Tesla owners with $3,000 I-Pace EV discount

In a bid to kick start sales of its I-Pace luxury electric vehicle, Jaguar has set its sights at an unlikely target: current Tesla owners. The automaker confirmed to Engadget that it's offering a select group of Tesla owners $3,000 off the price of its I-Pace EV. The offer is also available to anyone who lives in a Tesla-owning household. Those consumers can combine the company's "Tesla Conquest" incentive with a $5,000 dealer discount and $7,000 allowance credit to get $15,000 off the I-Pace. With all three discounts, the base model costs $54,500, instead of $69,500. To top it all off, you don't have to trade in your Tesla to take advantage of the promotion. Instead, all Jaguar is asking for is proof of ownership and or registration. The offer is available until September 30th, 2019. Additionally, you can't combine the zero percent financing option Jaguar has offered since the start of the year with the current Tesla credit. It's no surprise to see Jaguar offer a major discount on the I-Pace, though whether it makes sense for the company to target Tesla owners is a different question altogether. Despite excellent reviews, including one from Engadget's own Roberto Baldwin, the company has struggled to sell its first EV. According to InsideEVs, this past July the automaker sold approximately 217 I-Pace vehicles in the U.S. In other words, it's hard to sell a $70,000 EV in a world where a $36,600 Model 3 exists. And yet Jaguar shows no signs of giving up. In July, the automaker confirmed that its I-Pace team is building an electric version of its flagship XJ sedan. This story originally appeared on Engadget. Featured Gallery 2019 Jaguar I-Pace View 74 Photos Green Jaguar Tesla Car Buying Crossover Electric

E.C.D. Automotive Design gets into the Jaguar restomod game

Florida-based E.C.D. Automotive Design — formerly East Coast Defender — made its bones turning the barely disguised Midlands tractors emerging from Land Rover's Solihull plant into finely detailed Chelsea tractors that cost almost as much as a genuine John Deere (which means a lot, for those unaware of the frightening costs of farm equipment). With its territory well marked and established, ECD decided to expand its offerings to "something that would sit nicely next to one of our existing Land Rover builds and be on a par, but something different, something sporty and quintessentially British." The search began and ended with the Jaguar E-Type. Not only do we know the formula for this, but Jaguar Classic Works just advertised its own adroitness with such builds in showing off the 1968 Series 1 E-Type Roadster that took part in the Queen's Platinum Jubilee Pageant. ECD offers a few options Jaguar Classic Works doesn't, though, starting with the same kinds of engine conversions performed on the Land Rovers. The outfitter will be happy to rebuild or source an age appropriate inline-six or V12 and a five-speed manual transmission, warning that the mill "will require higher ongoing maintenance" and "come with leaks and all." Less grubby options are either a GM LT1 6.2-liter V8 with 450 horsepower, shifting through an eight-speed automatic, or an electric conversion using a 450-horsepower Tesla powertrain that provides a range of 200 miles in the city and 140 miles on the highway. All variants get performance suspension and brakes; the ICE versions get a sports exhaust, too. The standard menu of paint and interior options includes 11 historic Jaguar paint colors from the 1960s through the 1980s, and 10 modern colors from the 2023 lineup. Inside, 12 solid hues of Nappa leather can be upgraded with two-tone, hand-tipped, spinneybeck, woven, or distressed treatments to go with the European weave carpeting. Prices start at $299,995, each build taking about 14 months to deliver.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.