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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar Land Rover may build factory in Saudi Arabia

The Middle East is one of the fastest-growing markets for Land Rover, so it makes sense that the automaker is looking to set up shop in the region. According to Automotive News, Jaguar Land Rover is in talks with the people of Saudi Arabia to build a factory in the country at an expected initial cost of $1.2 billion. Still in the early stage of talks, the proposed facility could start up by 2017 using locally sourced materials such as steel and aluminum.
Such an arrangement could be beneficial for both entities as Saudi Arabia looks to diversify its oil-reliant economy and Land Rover could get local production capacity of around 50,000 units. The report also says that the agreement talks about the possibility for Jaguar models to be built at the same plant further down the road.
This won't be the first vehicle produced in Saudi Arabia - that honor goes to the KSU Gazal-1 - but it will be the first from a major global automaker.

2018 Jaguar F-Pace long-term test introduction

We just spent six months driving around Jaguar's XE in diesel trim, a fun, frugal sports sedan that impressed all of us. But we know that diesel sedans are a pretty slim part of the market, so we decided to check out the other side of Jaguar's coin. For the next six months, we'll be driving a 2018 Jaguar F-Pace. In today's SUV and crossover obsessed world, the F-Pace is already the brand's best seller, and if history and the Porsche Cayenne is any indication, it'll hopefully help finance the sort of lust-worthy but low-volume cars we all love so much. In the meantime, we'll be finding out what all those new Jag owners are getting themselves into. What we got Our particular F-Pace is very close to fully loaded. Outside, it's coated in deep, vibrant Caesium Blue, a hue that was originally intended only for the F-Pace First Edition but popular demand made it more widely available. It's accented with the "Black Package," a $360 option, which swaps out shiny chrome trim on the grille, window surround and fender vents for gloss black pieces. We also added gloss black 20-inch wheels to match, a $1,020 option. For $410, we added a fifth one of those wheels in the trunk, too, since we opted for a full-size spare. Our F-Pace's sporty appearance is complemented by an athletic engine. The F-Pace S (starting price $60,770) comes with the most powerful engine currently available, a 3.0-liter supercharged V6 good for 380 horsepower and 332 pound-feet of torque. Like all F-Pace models, all-wheel drive and an 8-speed automatic transmission are standard. Also, because this is the S model, our F-Pace has the ability to store a custom configuration for the steering and suspension. Most of the options on our F-Pace are convenience items such as the $1,840 "Comfort and Convenience Package" that adds heated and cooled front seats, heated and power-reclining rear seats, remote levers for folding those seats, and a powered, hands-free-opening hatch. The $2,350 "Luxury Interior Package" adds configurable ambient lighting, four-zone climate control, a lockable and cooled glovebox, an air quality sensor, a pair of 12V power sockets in the rear, illuminated door sill plates, a suedecloth headliner and fancier floor mats. The "Driver Assistance Package" and "Technology Package" each cost $3,250 and provided us with Jaguar's top-of-the-line Touch Pro infotainment system, Wi-Fi, a Meridian sound system, navigation, parking sensors, 360-degree cameras, and adaptive cruise control.