Loaded Xjl Supercharged B&w Sound Pano Picnic Tables 22 Whls Vent Seats 10k Mls on 2040-cars

Auto blog

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar recalls 7k F-Types for two seperate issues with electrical system

Jaguar is the latest automaker to join in on the recall action from this morning, as the British automaker has announced steps it's taking to remedy two separate problems. The larger of the two recalls deals with an issue related to the seatbelt sensors specifically on the F-Type (we're inquiring with Jaguar if the recall pertains to the coupe, convertible or both models). According to the notice issued by the National Highway Traffic Safety Administration, "the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired," which could result in the front passenger air bag remaining activated even when a shorter individual (child or adult) occupies that seat. As a result, the British automaker is notifying the owners of such F-Types manufactured between August 31, 2012, and October 22, 2014, to bring their cars in to their local dealership to correct the configuration of the harness connector wire. The second Jaguar recall addresses a wider range of models but a much smaller number of actual vehicles. It affects the F-Type as well as the 2015 XF and XJ sedans, but only 272 of them in the United States. In those affected vehicles, the Front End Accessory Drive belt, Power Assisted Steering pump pulley and the battery positive cable at the alternator may detach. Since those issues could increase the risk of fire or the loss of power steering, Jaguar is calling those few affected units in to dealers to have the requisite components checked, and if necessary, repaired. Details of both recalls can be found in the notices below. Report Receipt Date: NOV 07, 2014 NHTSA Campaign Number: 14V714000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 7,079 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America LLC (Jaguar) is recalling certain model year 2014-2015 F-TYPE vehicles manufactured August 31, 2012, to October 22, 2014. In the affected vehicles the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired. The OCSCM senses whether there is an occupant in the front passenger seating position, and the STS senses whether tension on the seatbelt indicates a child restraint is being used in the front passenger seating position.

Jaguar Land Rover gives Lyft $25M and a fleet of cars

Lyft recently raised $600 million in a massive funding round, and now we know that $25 million of that came from Jaguar Land Rover, via its mobility services subsidiary InMotion. The car maker's investment in Lyft goes beyond just funds, however; it's providing Lyft drivers with a fleet of Jaguar and Land Rover vehicles as part of the tie-up, and it's also going to work with the ride-hailing tech company on autonomous vehicle testing. This is yet another high-profile partner for Lyft after a spate of recent new collaborators, including Waymo and, just last week, Nutonomy. Now, Jaguar Land Rover is also joining the company's Open Platform for autonomous cars: The collaboration with InMotion will see the Jaguar Land Rover-owned company "develop and test its mobility services, including autonomous vehicles" using Lyft's platform. Lyft's ability to rapidly bring on a lot of partners in the car maker space, specifically around autonomy, may have a lot to do with rival Uber's ongoing problems, which now also include mounting calls for CEO Travis Kalanick to step back, at least temporarily, from his leadership role. Lyft has also been pretty clear about seeking to partner on autonomy, rather than pursue its own tech, which is likewise different from Uber's current approach. Uber, too, has brought automakers to the table around self-driving services and making use of its ride hailing platform for mobility service offerings. Both Uber and Lyft seem interested in being the layer that connects riders and these future services, and for automakers, it means leaving a complex and challenging part of the picture to partners with experience and expertise, rather than having to spin up that part of the tech business themselves. The fleet provision in the deal is also interesting, and suggests the partnership between the two could involve more strategic cooperative service offerings ahead of the advent of commercial self-driving tech. Lyft gaining more ground among automakers beyond longtime partner GM also explains why it was reported that the ride hailing company turned down overtures regarding a potential acquisition by the Detroit-based automaker.Written by Darrell Etherington for TechCrunch.Related Video: