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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Aston and Jag from James Bond Spectre have at it

Daniel Craig hasn't made a bad James Bond film yet. Spectre is his next step into the iconic role that's due to hit theaters on November 6, and it doesn't look likely to ruin his streak. Still, that's a long wait for such an exciting movie. If you're willing to possibly spoil just a little for yourself, a new featurette shows part of one of the big car chases right now. From what we've seen so far, the chase through Rome in Spectre has earned a good amount of screen time. While the reason for it in the plot is a mystery, that doesn't really matter anyway. What's important is that the scene stars Bond in the Aston Martin DB10 and a villain played by Dave Bautista in the now supercharged V8-powered version of the Jaguar C-X75 racing around the Italian capital's tight streets at night. This clip gives a glimpse at some of the work necessary to get the difficult filming completed. We've seen some of that effort before, though, when footage of the preparation for one shot leaked out. Craig reportedly sustained a pretty bad bump on the head during the shooting, and an earlier rumor also suggested that Bond might get behind the wheel of a Fiat 500 at some point in the scene.

Jaguar's F-Sleigh replaces reindeer with jet power

'Tis the season for automakers to demonstrate how they would design Santa's famous (if fictitious) sleigh. The F-Sleigh concept is based on the F-Type convertible, but this one has skids instead of wheels, a pair of jet engines in place of the supercharged V8, the requisite red nose (embossed with the Growler emblem), and of course plenty of room for gifts. This is the second time we've seen a modern Jaguar design incorporating small turbines, and takes the idea of a 550-horse open sleigh to new heights. Jaguar rendered the design in an ice sculpture and is displaying it this holiday season at the London Edition hotel in the British capital. Joining the F-Sleigh on display are some of the more tempting items from the latest Jaguar and Land Rover merchandise collections, including a 1:8 scale model of a 1957 XKSS and a Defender pedal car. But it's the centerpiece that caught our attention, looking at least as cool as some of the designs we've seen from the likes of Ford, Honda, Lexus, Bentley, or even Jaguar Land Rover's previous concepts. Now if you'll excuse us, we have to rush down to the fireplace to replace the milk and cookies with a tanker full of jet fuel. Related Video: JAGUAR UNVEILS EXCLUSIVE CHRISTMAS 'F-SLEIGH' DESIGN TO CELEBRATE THE LAUNCH OF JAGUAR AND LAND ROVER 2016 MERCHANDISE COLLECTIONS - Jaguar unveils special Christmas-themed design study codenamed F-SLEIGH - Jaguar and Land Rover host exclusive launch of new 2016 branded collection in central London - Items from the new collections available to buy at Jaguar and Land Rover retailers and online stores: https://shop.jaguar.co.uk/ / https://shop.landrover.co.uk/ (The London Edition, London W1 - 14 December 2015): Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London today, to mark the launch of the brands' 2016 collections. A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch. Codenamed 'F-SLEIGH', the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar's renowned supercharged performance through the night sky. A Growler-embossed red nose completes the F-SLEIGH's Christmas theme.