2014 Jaguar Xj Awd New Timing Chain Kit on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2018 Jaguar E-Pace (almost) revealed in new spy photos

Each time we've seen the Jaguar E-Pace out testing, it has been covered in a variety of fake plastic body parts to obscure the actual body. Finally, Jaguar relaxed its camouflage campaign, giving us the chance to see the car's bodywork almost entirely exposed. The only disguise this car was wearing was a form-fitting vinyl wrap. The test car in question confirms a number of our suspicions. The rear hatch is, indeed, extremely raked, which gives the vehicle a sportier look, though will surely reduce cargo capacity. If this crossover was coming from one of the German automakers, they would probably call this a "coupe." The front and rear fenders are also rather exaggerated, and the rear haunches are accented by a rising window line that ends in a pinched-off quarter window. The nose and tail of the crossover are pretty standard Jaguar. The layout of the lights and grilles are generally what you would find on its big brother, the F-Pace. The headlights appear to have some sort of LED arrangement as there are no clearly defined projector or reflector elements. Of course, there's no guarantee that these lights will be used across the line-up. They may just be a feature on higher trim levels. Now that we've also seen the car with so few covers and with production-ready sheet metal, we now expect to see the E-Pace fully revealed in person very soon, probably by the end of the year. It will likely be a 2018 model, and may share engines and drivetrains with the Land Rover Range Rover Evoque, since the body shape matches that of a vehicle with a transverse mounted engine. Related Video: Featured Gallery Jaguar E-Pace Spy Shots View 30 Photos Image Credit: KGP Photography Spy Photos Jaguar Crossover SUV Luxury jaguar e-pace

2018 Jaguar XJ stars in 'Game of Drones'

Looking for a fun way to put the its 2018 XJ in the spotlight, Jaguar turned to a fresh form of racing. The automaker placed three of the long-wheelbase XJL models in a studio, and surrounded them with illuminated, door-shaped gates. Then Jaguar brought in a pair of professional drone racers to compete in the glowing circuit, which includes pass-through of the rear of the XJL cabins. The drone pilots, donning VR headsets, sat in the rear of the 575-horsepower version of the XJL, the Jaguar XJR575, and launched the drones from the trunk of the car. They raced the drones through the gates and through the cars at speeds of up to 60 miles per hour. "The course was a great test, but the fact we were able to go at such speeds proves how much space the doors of the Jaguar XJL gave us," said the winning drone pilot, Brett Collis. "Despite having to fly through the cabin, we were still pushing the drones to their top speeds." The "Game of Drones," as Jaguar dubbed the race, took place at Alexandra Palace in London, but the automaker is bringing similar experiences to more locations. Jaguar plans to go on an "Art of Performance Tour," where it will bring drone and Smart Cone driving challenges to the public, free of charge.