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Why Jaguar Land Rover's Havn ride-hailing service sounds nicer than Uber or Lyft

Havn is a new app-based ride-hailing service that has launched in London, and promises a more upscale experience than Uber, Lyft, or the city's characteristic black cabs. Havn is backed financially by Jaguar Land Rover, and it exclusively uses Jaguar I-Pace electric SUVs, which are definitely a step up from the Camrys and Accords that seem so popular over here. Havn calls itself a chauffeur service, but it functions similarly to an app-based ride-hailing service. One difference is that you need to request a ride at least 30 minutes in advance. When scheduling a ride, customers are able to specify a music playlist, cabin temperature, and — most compelling of all — your preferred level of "chauffeur interaction." Those chauffeurs, interestingly, are all full-time employees, not gig workers. Havn pricing is based on time plus distance, with a 20 GBP (~$25) minimum charge. Hourly rates also are available, while airport runs have a fixed pricing schedule. Heathrow airport to central London is 74 GBP (~$95), for instance, and Gatwick to West London is 108 GBP (~$140). Airport pickups include an hour of wait time, while other scheduled pickups include 30 minutes waiting at no extra charge. It will be interesting to see whether this service succeeds in London, and whether it makes the leap to our side of the Atlantic. Whether it's Havn or some other startup, a trend toward a better ride-hailing experience, both for passengers and for drivers, would be a positive for an industry that has suffered its share of negatives even while quickly becoming part of the fabric of the modern transportation system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Jaguar to create Panthera electric vehicle platform in-house

Jaguar Land Rover CEO Thierry Bollore isn't trying to make Jaguar's turnaround, called "Reimagine," easy nor inexpensive. What it appears he's most interested in doing is making sure the turnaround creates a range of Jaguar electric vehicles that exude the historic Jaguar-ness the brand still gets credit for but hasn't been known for in a while. He had told Autocar last year that future products must be "really modern luxury cars that are the copy of nothing in style or design, the top of technology and refinement, but not looking backwards." Since then, the brand had cast around for an existing electric platform created by another automaker or a supplier that it could adopt for Jaguar use, but nothing met the standard. Instead, Autocar now reports the English carmaker will create its own EV platform in-house. Company CFO Adrian Mardell said in an investor call the platform is called "Panthera," which is the scientific name for the genus of large cats that include jaguars, leopards, lions, and tigers. Bollore said, "Concerning the new Jaguar, we're making unique proportion a priority. That's the reason why at the moment we do it by ourselves." Some have fastened on the phrase "at the moment" to suggest the Panthera plan could be temporary. And while that's possible — there have been a lot of temporary plans all over the industry for the past few years — Jaguar is expected to release the first EV in its new lineup in 2025, so the plan couldn't be temporary for long. Slightly under four years from now would be just enough time to create a new mechanical architecture on a new technical foundation to serve a new vehicle. Emphasis on "just." The Panthera platform makes sense, if Jaguar can pull it off. Bollore wants the coming Jaguars to be considered alongside Bentley and Aston Martin, so he'll need those unique proportions along with brilliant design to draw buyers that haven't considered the brand in ages, if ever. The makeup of the revamped model line remains murky. On the sedan side, it's thought the XE and XF might become a single midsize four-door. The return of a true flagship sedan isn't clear, but it seems a good possibility considering the intended competition and as a differentiator with sister brand Land Rover. As to crossovers, the E-Pace and F-Pace might make the transition to battery power, and a new J-Pace flagship crossover looking unlikely in order to, again, maintain space from Land Rover.

2019 Jaguar XJ Collection Special Edition is a 300-unit curtain call

The current 2019 Jaguar XJ is effectively a lame duck, as we have previously reported production ended in July, 2019, and a new all-electric model is on the way. But before it's sent into the archives, Jaguar designed one last special-edition variant to celebrate the luxury sedan. It's called the XJ Collection Special Edition, and it's limited to 300 examples exclusively for the U.S. market. Matching the car's personality, the overall package is quite low-key. The exterior of the XJL can been draped in Yulong White, Santorini Black or British Racing Green (the obvious choice) and wears 20-inch five-spoke wheels with a satin gray finish. A "Collection" badge on the rear deck lid signifies the limited nature of the vehicle. The white or black models can be paired with Ebony/Ebony or Mineral/Ivory interiors, while the Green models can only be paired with an Ebony/London Tan interior. All examples will have door paneling in a gloss rich oak veneer with exclusive linear laser inlay. Jaguar also used "XJ Collection" branding on the metal tread plates, and an "XJ Collection One of 300" "intaglio" tags the dashboard. All 300 units start with the rear-drive long-wheelbase XJL Supercharged. That means all 300 have 470 horsepower and 424 lb-ft of torque, so its sleeper status remains. The XJ Collection Special Edition lists at $86,025, including destination.