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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Stirling Moss' Jaguar C-Type could bring $7.5M in Monaco

With little over 50 examples made and a decorated racing history, the Jaguar C-Type is one of the most sought-after models ever made by the famous British marque. Bonhams has a very special one coming up for auction – one that Sir Stiling Moss drove at Le Mans in 1952. Jaguar built chassis number XKC 011 for its works racing team in 1952. It made its debut at Silverstone at the hands of pre-war racing legend Peter Walker. Then the factory outfitted with specially elongated bodywork for Le Mans, where Moss teamed up with Walker to split driving duties. Sadly it didn't make it to the finish line thanks to an engine failure, marking the second of eight DNFs that Moss would suffer in ten campaigns at the French endurance race. Moss drove this C-Type in several more races after it was converted back to its standard bodywork. It was then raced by Ecurie Francorchamps before being sold to run in British club racing. The current owner acquired it in 1963, and has held onto it until now. XKC 011 is scheduled to highlight the upcoming Bonhams event at the Fairmont Monte Carlo during the Monaco Grand Prix Historique next May. Bonhams has not published a pre-sale estimate for how much it expects this example to sell for. However in correspondence with Autoblog, the company's auction specialist James Knight revealed: "We certainly feel the car will exceed GBP5m and has the potential to achieve much more." That base estimate works out to over $7.5 million at current exchange rates. We'll be watching to see whether the final sale price comes closer to the $3.7 million for which - according to the Sports Car Market database - Gooding sold one C-Type in 2012, or to the $13.2 million which RM Sotheby's raised for another this past August. Related Video: BONHAMS RETURNS TO MONACO WITH EX-STIRLING MOSS JAGUAR C-TYPE THE MONACO SALE 'LES GRANDES MARQUES A MONACO' 13 May 2016 Monte Carlo In 2016, Bonhams will return to Monaco to present an exclusive sale of just 40 hand-picked, exceptional motor cars. Timed to coincide with the Monaco Grand Prix Historique, the sale will take place on 13 May 2016. "Already renowned in motorsport circles for its annual Monaco Grand Prix and Monte Carlo Rally, the glittering Mediterranean Principality is now to host the Bonhams Monaco Sale," said James Knight, Bonhams Group Motoring Director. "The auction will be carefully curated, tailored to offer only the most desirable models to the market.

Kia Seltos, electric Cadillac and a looming Bronco | Autoblog Podcast #615

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder, and Associate Editor Byron Hurd makes his ABP debut. This week, they start with the cars they've been driving: the Jaguar XE, Kia Seltos, Hyundai Venue and Ford Escape. Then they dig into the news, including an upcoming Cadillac EV, Lincoln and Chevy sedans and the Ford Bronco. Finally, they help a listener replace his Jeep Patriot in the Spend My Money segment. Autoblog Podcast #615 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Jaguar XE 300 R-Dynamic S Kia Seltos Hyundai Venue Ford Escape Cadillac bringing EV to New York Auto Show Chevy and Lincoln dealers say they still want sedans Ford tells dealers the Bronco is weeks away from its global debut Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: 2020 Ford Escape 2.0T #POV drive