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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar explains the perfect driver seating position

Although the shapes of car seats are one-size-fits-all, manufacturers have created numerous ways to customize how seats are positioned in efforts to cater to the multiple sizes of drivers. Whereas old vehicles only had the options of reclining and sliding forward or backward, new cars have seats that move up, down, forward, backward, and just about any other direction. In a new video, Jaguar demonstrates exactly how to use these features to find the perfect seating position. The advice comes from Steve Iley, Jaguar Land Rover's chief medical officer. Many people only think of seating position as a means to comfort, but when dealing with posture, it can affect a person's health. Iley's first tip is to empty out your pockets, thus avoiding any impingements. That includes anything from wallets to keys to cellphones to stowed-away snacks. Before putting a seatbelt on, the driver should then make sure his or her butt is all the way to the rear of the seat and that the entire back is touching the seat. Next are the seat adjustments. Iley suggests moving the back of the seat until the driver's spine and pelvis are aligned and straight. Note in this position the driver's thighs should be resting on the seats without any pressure points. Following this step, check the distance and position of the feet relative to the pedals. Jaguar says in the correct position, the leg should still be slightly bent when a pedal is fully pressed. The driver's elbows should be in a similar slightly bent position. With both hands on the wheel, make sure the arms aren't straight and have a slight kink at the elbow. In an ideal position, the driver's shoulders should remain in contact with the seat even during turning. Last, the headrest should be aligned with the top of the head. Not mentioned in Jaguar's advice is that NHTSA urges you to sit at least 10 inches from the steering wheel — as far back as you can while still comfortably reaching the pedals and wheel — in order to minimize the potential for serious injuries from airbag deployment, and the old 10-and-2 hand position is discouraged for the same reasons. Hands at 3 and 9 or at 4 and 8 are the new norm. AAA demonstrates in the video below. If any part of this doesn't make sense, you're in luck. Both videos are helpful. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Heritage to auction off part of its classic-car collection

A few years back it was reported that Jaguar Land Rover had purchased the James Hull classic car collection in its entirety. The collection is beyond significant, as it was at the time of sale the biggest single collection of British cars in the world and the largest private car collection in the UK. Consisting of 543 cars, it ranged from the mundane to the obscure, including some extremely rare prototypes. There were 130 Jaguars, for example, from the C-type to the D-type to the XKSS. When the cars were put up for sale in 2014, the asking price was a not-insubstantial $170 million. JLR didn't reveal how much it spent to buy the cars, but now it seems the carmaker is about to recoup some of those costs. At least 50 cars from the collection will be sold by auction house Brightwells, as part of the Affordable Classics at Bicester sale on March 21; some reports have said JLR would be eventually offloading as many as 100 cars. Looking at the listing, there are some definite gems in there. Not all cars are British, as there are Citroens, Mercedes-Benzes, a Fiat and a Goggomobil. Jaguars and Land Rovers are notably absent from Brightwells' listing, which we take as a clue that the sale will consist of cars not crucial to JLR's wellbeing and heritage. That said, for a lover of British cars there's a possibility to grab something truly interesting: For example, the Reliant Scimitar Ferguson 4x4 Prototype must be worth preserving. A 4WD pioneer also known for Massey-Ferguson tractors, Ferguson fitted its system in Jensens as well as a prototype 4WD Mustang in the 1960s. The fiberglass-bodied Reliant sports car is an interesting sidenote in Ferguson's history. Then there's a Vauxhall Chevette 2300 HS, which is a veritable rally-bred RWD hot hatch in comparison to the American market Chevrolet Chevette, its distant relative. On the hot hatch front, there are also Metro and Maestro turbos, which offer plenty of poke in a light, boxy body. Or if you view the internet's popular "Worst Cars Ever Made" lists as shopping lists, you could build your own collection of slightly dodgy cars: Start with the unfortunate-looking Vanden Plas Allegro, continue to the malaise-tastic Morris Ital Camper, and finish it off with a late-model Lada Riva wagon from the mid-1990s. Some cars are in tip-top shape, and some are best seen as restoration projects, like the very pretty Borgward Isabella coupe from 1960.