2012 Supercharged Used 5l V8 32v Automatic Rwd Sedan Premium on 2040-cars

Auto blog

2014 Jaguar XJR

Jaguar In Its Purest Form
Jaguar has spent a lot of time, money and engineering effort refocusing itself for the modern world. In 2006, the current XK replaced the former XK8 and introduced a new aluminum-intensive chassis architecture to Jaguar's portfolio, and two years later, the XF whipped up a similar overhaul to its classical styling department.
The next major revision came in 2009, with the introduction of the achingly attractive and completely new XJ sedan, and this step struck us as the biggest improvement yet; not only was Jaguar's flagship built atop a cutting-edge platform, it boasted a newfound sense of style that pointed toward the future while still echoing the brand's storied past. This trend has continued most recently with the two-door F-Type that we've already grown quite fond of.

The diesel premium in our Jaguar XE quickly pays for itself

Our long-term 2017 Jaguar XE 20d AWD recently returned from a 2,000-mile road trip. My wife and I took a few days to visit her family in Auburn, Alabama, and it was the first real chance anyone has had to stretch the Jaguar's legs outside of Michigan. It was also a good opportunity to see what sort of fuel economy I could wring out of the XE's 2.0-liter turbocharged diesel. The diesel engine was the main reason I chose it over our equally lovely long-term 2017 Audi A4. For me, chasing fuel economy is a great way to stay focused on the road. The XE 20d AWD is rated at 30 city/40 highway and 34 combined. The drive to and from Auburn is almost entirely highway, so I knew matching the highway rating would be easy enough. The XE has a 14.8 gallon tank, so I was looking at a minimum of 600 miles per tank and four fills for the trip, counting the initial pre-departure fill. I had two main concerns: first, this was a new route, so I didn't know how available diesel would be along I-75; second, crossing the Appalachian Mountains was going to severely cut into my overall average. The first worry turned out to be a nonissue, especially as we went further south. Not once was I forced to go from station to station looking for a lone green-handled pump. People in the South love their Cummins, Powerstroke, and Duramax-powered trucks, meaning diesel pumps were plentiful. Rolling up in a Jaguar does garner attention, though. An older gentleman even asked if I knew that I was putting diesel in the car. It seems he didn't have much faith in my reading comprehension skills. The mountains were more of a problem. There was literally no getting around them, but were west of the highest parts, so it could have been worse. The indicated fuel economy dropped by 4 mpg on the way up, from 47 mpg to 43. Still, I managed more than 650 miles from a tank, though I was starting to push my luck. We filled up for the short final leg. By the time we rolled into Auburn, the display indicated 44 mpg – pretty damn good, I'd say. It held there for the entire trip. Calculating the actual mileage revealed the computer was generous by 2 mpg, but that's par for the course. Few automakers display precise numbers. The relative ease of getting this sort of fuel economy was complemented by the price of diesel. At each one of my four stops, diesel cost less than premium, the required fuel in all of the XE's gasoline engines. According to AAA, the same is true nationwide.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).