2011 Jaguar Xjl Supercharged on 2040-cars

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Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.

Watch Felipe Massa put the Jaguar C-X75 through its paces

Automakers who run their own racing teams enjoy the benefit of having top-flight professional racing drivers on call to help out with development work. Jaguar, unfortunately, has no such racing team, having sold its F1 operation to Red Bull back in 2004. So when it came time to put the C-X75 through its paces in this latest video, it turned to Felipe Massa. Why Massa, you ask? For one thing, having driven for so long for Ferrari, the Brazilian driver is used to applying his F1 skills in testing a supercar designed for the road. But since switching to Williams, he hasn't been called upon in that capacity. For another, it was Williams Advanced Engineering as much as Jaguar itself that spearheaded development of the C-X75. So Massa was the natural choice. The C-X75, for those who don't recall, represented Jaguar's plan to build a hybrid hypercar of its own. Having debuted way back in 2010 at the Paris Motor Show, the concept followed hot on the heels of the Porsche 918 concept unveiled earlier that year in Geneva – a predated by far the emergence of the McLaren P1 and LaFerrari. The original design called for a revolutionary powertrain combining a pair of micro-turbines and four individual electric motors in the wheels. When that proved unfeasible, Jaguar switched to a more conventional setup with a turbocharged hybrid powertrain. Unfortunately plans to put even that version into production were shelved. But the concept was revived for the filming of the latest James Bond movie Spectre. Check out the C-X75 being put through its paces by the eleven-time grand prix winner in the video above. Related Video:

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.