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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar-based Eagle E-Type Low Drag GT makes its bid for most beautiful car ever with EVO

The Jaguar E-Type is one of the icons of automotive design, and British company Eagle has made a business out of restoring, upgrading and building their bespoke versions for the last 30 years. It does for the E-Type what Singer does for the Porsche 911 - takes an already great classic car and updates its mechanicals for the modern age.
The firm's latest creation, the Low Drag GT, might be its greatest ever, at least according to editor Henry Catchpole in Evo magazine's latest video. The car takes its inspiration from a trio of low-drag E-Type coupes built in the 1960s, but thoroughly modernizes the concept. The engine is based on Jag's inline-six, but made from aluminum and bored out to 4.7 liters to produce 346 horsepower and 360 pound-feet of torque. Catchpole says it's enough to propel it to 60 miles per hour in about 4.5 seconds. The body, transmission and differential are all also made from aluminum to cut the weight to 2,288 pounds, and modern upgrades include Ohlins dampers, AP Racing brakes and even extras like concealed GPS navigation and an Alcantara headliner. There's more head- and legroom than the originals, too.
Each car is built bespoke for each buyer, so prices vary, but Catchpole says the one he is in would run about half the cost of a LaFerrari - around $700,000.

Jaguar recalls 1,500 XJ sedans over brake issues

A problem with the hydraulic brakes on the flagship XJ sedan has prompted Jaguar to issue a recall. The issue, as publicized by the National Highway Traffic Safety Administration in the notice you can read below, revolves around the brake line junctions underneath the affected vehicles, which may leak fluid, thereby reducing the effectiveness of the braking system. The problem only affects an estimated 1,571 units from the 2014 and 2015 model years, manufactured between February 6 and July 23, 2014. Owners of those affected units are being notified to bring their vehicles in to their local Jaguar dealers to have the brake line junctions inspected and tightened. This issue appears to be unrelated to Jaguar's recent recall of several model lines, the XJ included, over a problem with the power steering system. RECALL Subject : Incorrect Torque of Brake Pipe Unions Report Receipt Date: NOV 19, 2014 NHTSA Campaign Number: 14V741000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 1,571 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America (Jaguar) is recalling certain model year 2014-2015 Jaguar XJ vehicles manufactured February 6, 2014, to July 23, 2014. In the affected vehicles, the brake line junctions under the vehicle may leak brake fluid. CONSEQUENCE: A brake fluid leak may reduce the vehicle's braking ability, requiring additional distance to stop the vehicle, thereby increasing the risk of a crash. REMEDY: Jaguar will notify owners, and dealers will inspect the brake line junctions, tightening them as necessary, free of charge. The recall is expected to begin on January 16, 2015. Owners may contact Jaguar customer service at 1-800-452-4827. Jaguar's number for this recall is J048. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.