2011 Jaguar Xj L on 2040-cars

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Jaguar XE to start at $35,895, XF at $52,895

Jaguar has announced pricing for two of its most anticipated models, the new, entry-level XE sedan and the second-generation XF. The British marque also released price changes across its range and unveiled a new customer service pack called EliteCare. As you can see from the headline, the new XE starts at $35,895. That'll score you the base model, the so-called 25t, and its 2.0-liter, turbocharged four-cylinder engine. That puts the baby Jag right in the meat of a very competitive segment. It'll be undercut by the Cadillac ATS, BMW 320i, and Acura TLX, but it's a good bit more affordable than the Mercedes-Benz C-Class, Infiniti Q50, or Lexus IS. If you like your fuel extra smelly and your torque to be offered by the bucket-full, be prepared to shell out $37,395. The 340-horsepower, 3.0-liter, supercharged-V6-powered XE 35t will require at least $42,695. The XE's big brother, meanwhile, is subject to a significant price drop. The new base model, the 340-horsepower 35t, rings up at just $52,895, or over $5,200 less than the entry level V6-powered 2015 XF. Once again, Jag has parked itself in the middle of a popular segment, although unlike the XE, the vehicles that undercut the XF – the Infiniti Q70 and Acura RLX – are old or not particularly popular among consumers. That's good news for JLR, since the new sedan easily undercuts the BMW 5 Series and Audi A6, while sneaking in just below the likes of the Mercedes E-Class or Cadillac CTS. And if you're in mourning for the 2.0-liter, turbocharged XF, don't be – the new 35t is only $2,000 more expensive, is lighter, and has 100 more horsepower. Finally, we have Jaguar's new EliteCare program. Essentially, should you purchase anything from model year 2016 and beyond, your car will be subject to a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles of ownership. Owners will also have access to Jaguar's InControl Remote and Protect services for the first 60 months. According to the Brits, the warranty is the best in the class, while the free maintenance lasts longer than the competition. Read on for the full press release from Jaguar, which includes details and other small pricing tweaks for the company's range.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Stirling Moss' Jaguar C-Type could bring $7.5M in Monaco

With little over 50 examples made and a decorated racing history, the Jaguar C-Type is one of the most sought-after models ever made by the famous British marque. Bonhams has a very special one coming up for auction – one that Sir Stiling Moss drove at Le Mans in 1952. Jaguar built chassis number XKC 011 for its works racing team in 1952. It made its debut at Silverstone at the hands of pre-war racing legend Peter Walker. Then the factory outfitted with specially elongated bodywork for Le Mans, where Moss teamed up with Walker to split driving duties. Sadly it didn't make it to the finish line thanks to an engine failure, marking the second of eight DNFs that Moss would suffer in ten campaigns at the French endurance race. Moss drove this C-Type in several more races after it was converted back to its standard bodywork. It was then raced by Ecurie Francorchamps before being sold to run in British club racing. The current owner acquired it in 1963, and has held onto it until now. XKC 011 is scheduled to highlight the upcoming Bonhams event at the Fairmont Monte Carlo during the Monaco Grand Prix Historique next May. Bonhams has not published a pre-sale estimate for how much it expects this example to sell for. However in correspondence with Autoblog, the company's auction specialist James Knight revealed: "We certainly feel the car will exceed GBP5m and has the potential to achieve much more." That base estimate works out to over $7.5 million at current exchange rates. We'll be watching to see whether the final sale price comes closer to the $3.7 million for which - according to the Sports Car Market database - Gooding sold one C-Type in 2012, or to the $13.2 million which RM Sotheby's raised for another this past August. Related Video: BONHAMS RETURNS TO MONACO WITH EX-STIRLING MOSS JAGUAR C-TYPE THE MONACO SALE 'LES GRANDES MARQUES A MONACO' 13 May 2016 Monte Carlo In 2016, Bonhams will return to Monaco to present an exclusive sale of just 40 hand-picked, exceptional motor cars. Timed to coincide with the Monaco Grand Prix Historique, the sale will take place on 13 May 2016. "Already renowned in motorsport circles for its annual Monaco Grand Prix and Monte Carlo Rally, the glittering Mediterranean Principality is now to host the Bonhams Monaco Sale," said James Knight, Bonhams Group Motoring Director. "The auction will be carefully curated, tailored to offer only the most desirable models to the market.