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Ecurie Ecosse collection brings in millions

It's rare to see an entire racing team's collection go up for auction at once, but that's just what happened this past weekend at Bonhams' new headquarters in London, where there Ecurrie Ecosse collection brought in top dollar (or pound, anyway).
The collection, whose consignment we first reported on back in September, included a smattering of Jaguars, other classic racers and an iconic transporter truck, all decked out in the same blue and white livery of the Scottish flag. After reportedly feverish bidding on Sunday, the 1952 Jaguar C-Type sold for £2,900,000 ($4.75m), the '56 short-nose D-Type for another £2,600,000 ($4.26m), and the transporter for a shocking £1,800,000 (nearly $3 million) - all to the same unnamed American collector. A 1952 Jaguar XK120 roadster went to another buyer for a record £707,000 ($1.16m).
With Ringo Star's Facel Vega selling for £337,500 ($550k) and Michael Schumacher's Benetton B194 fetching another £617,500 (just over a million), the auction total skyrocketed to £16,861,630 ($2.75m), which Bonhams described as "a roaring success". Scope out the press release below for more info.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar details XE for North America

Jaguar is bringing the XE to North America next spring, and in advance of its arrival, the British automaker is giving us more details on its new compact sports sedan. The top engine choice is dubbed the XE 35t, which is a little misleading since its tried-and-tested 3.0-liter V6 is actually supercharged, not turbocharged. Regardless of the manner of forced induction, its 340 horsepower and 332 pound-feet of torque are claimed to propel the XE to 60 miles per hour in 4.9 seconds on its way to an electronically limited top speed of 155 miles per hour. Buyers looking for something more frugal at the pump may be more interested in the other engine option. The XE 20d adopts Jaguar's new Ingenium diesel, a 2.0-liter turbocharged inline-four good for 180 hp and 318 lb-ft of torque. That's quoted for a 0-60 time of 7.4 seconds and a top speed of 140 mph. Both are mated to an eight-speed automatic transmission. All-wheel drive will also be available on both versions, but come by default in rear-drive form. Buyers will also have the choice among three trim levels, staring with Premium, moving up to Prestige and on to R-Sport with satin chrome and gloss black trim, a rear spoiler and 20-inch alloys. Pricing is set to be announced closer to launch, but for now you can scope out the details in the press release below, and watch this space for our upcoming drive report to follow our earlier report. JAGUAR XE ALL-NEW COMPACT SPORTS SEDAN TO EXPAND JAGUAR U.S. LINEUP IN 2016 - All-new Jaguar XE sports sedan to arrive in U.S.