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Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video:

We're spending six months with a Jaguar XE diesel

It's hard to discuss the Jaguar XE sedan without at least mentioning the BMW 3 Series. So here we are doing it. The XE was built to compete with the 3 and the likes of the Audi A4 and Mercedes-Benz C-Class. It's the smallest Jag sedan in a long time, and it's poised to be one of the brand's best-selling vehicles. We're putting one in our fleet for half a year to see how it is to live with. What we got For the detail-oriented, this is a 2017 Jaguar XE 20d AWD Prestige painted Ammonite Grey with a Jet and Latte interior. Translation: a midlevel trim with a diesel engine, all-wheel drive, dark gray paint, and a cabin with light tan leather seats and a black dashboard. It's a handsome combo. Base price for the model is $46,395. This one has plenty of options, which raise the price to $55,485. For $2,400, the Vision Package includes things to help you see and some more that help the car see for you: xenon headlights with washers, auto high beams, front and rear parking sensors, blind-spot monitor, and cross-traffic detection. The $2,100 Comfort and Convenience Package adds heated and cooled front seats, heat for the rears, a power trunk lid, and an electric rear sunshade. A 10.2-inch wide-format touchscreen, navigation, WiFi, and an 825-watt sound system are included in the $2,700 Technology Package. And then there's the little stuff: metallic paint for $550, a head-up display for $990, and $350 to get the SiriusXM working. Other details include an eight-speed automatic transmission, engine stop-start, and some nice 18-inch wheels. What we skipped This XE most notably lacks a place to put gasoline – we didn't get the base 2.0-liter four-cylinder or any of the tunes of supercharged V6 in the pricier models. We also skipped the upper trim levels, which for 2017 included R-Sport and Portfolio (an S model is new for 2018). The only other big item you can put on a Prestige is the $360 Black Design Package; it swaps out the shiny grille, vent trim, and window surrounds for – you guessed it – black parts. Why we got it It's a completely new model in a popular segment. Sport sedans are fun. And Jaguars are pretty. There are likely to be some mini comparisons between the Jag and our succession of long-term A4s. What's next On the other end of the new-Jaguar spectrum is the F-Pace, a crossover that has a lot in common with the XE. So we're going to spend some time with one once the XE leaves.

2018 Jaguar XE S AWD Drivers' Notes | Don't stop me now ...

The 2018 Jaguar XE S AWD plays in a tough segment. The relative newcomer jumps into the fray with the BMW 3 Series, the Mercedes-Benz C Class, Audi A4 and Cadillac ATS. While it's available with a number of engine and drivetrain combinations, this model came with the top-tier 380-horsepower supercharged V6, the same one found in the Jaguar F-Type. It transforms the XE from a calm but capable sport sedan into a real hotrod. Our test car had nearly all the bells and whistles Jaguar offers. The Firenze Red paint was accented by blacked-out trim, giving it a far cooler look than the standard chrome brightwork does. The interior features red-and-black heated and ventilated leather seats, carbon-fiber trim, a 10-inch touchscreen infotainment system and more. It comes with adaptive cruise control, but, as we learned, you need to scrape all the ice off the sensors for it to play ball. Associate Editor Reese Counts: I have a love/hate relationship with snow. I utterly despise the white stuff when it's 6:30 a.m. and I'm digging out my driveway and dreaming of the warm pillow I left behind as my pants slowly soak through and the fine motor control in my fingers decides to call it quits. Then I get behind the heated steering wheel of something like the XE S AWD and all my anger fades behind the plume of snow being thrown up by the tires. Sport sedans in the winter are amazing. I'm a big fan of the XE. Our old long-term diesel was a great little sedan, even if not everyone agreed with my sentiments. This platform is capable of so much more than the diesel can deliver. The XE S ditches that car's fuel-efficient-but-clattery oil burner for the sweet soundtrack of a supercharged V6, the same one that's under the hood of our current long-term F-Pace S. It's paired with ZF's ubiquitous eight-speed automatic and sends 380 horsepower to all four wheels. It feels damn near unstoppable in the snow. I'll be honest, I was flat-footing the car everywhere I went. I was searching for unplowed roads or empty parking lots because I just wanted to make the car dance. The all-wheel-drive system is rear biased, giving you enough of a leash to let loose without spinning out. The throttle response from the V6 was smooth and instant. It was easy to manage the car's angle just using the gas. The XE S was so good at clawing its way through the snow, I was convinced it was wearing winter rubber until I looked and saw a set of Pirelli all-seasons.