2007 Jaguar Xj Vanden Plas 32k Warranty Call Greg 727-698-5544 Cell on 2040-cars

Auto blog

Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

The Jaguar E-Pace shows off a rather cab-forward look in these spy shots

It seems the Jaguar F-Pace may be getting a little sibling soon. A smaller crossover, which we expect will be called the E-Pace, has been caught during winter testing. The SUV seen here appears to be sized like compact luxury crossovers such as the Audi Q3 and BMW X1. This also fits with Jaguar's brand director's statements that it has been considering an SUV for this class. Much of the car is well camouflaged, but taking a close look, this E-Pace has a surprisingly short dash-to-axle ratio. It's not as drastic as the electric I-Pace concept, but there's so little space between the bumper and the base of the windshield that we sincerely doubt that a longitudinal inline-4 or V6 could be lurking under the hood. And, if the E-Pace does in fact use a transverse-mounted engine, it probably doesn't share a platform with any of its rear-drive-based stablemates. It may seem strange that a company known for its rear-drive cars is considering a transverse, front-drive-based vehicle, but there are reasons it may be going this way. For one thing, Jaguar's brand director said he wasn't sure that the company's existing platforms could be scaled down far enough for such a compact crossover. That would seem to preclude using an existing rear-drive platform or developing a totally new one. In fact, it only leaves one real option in the Jaguar Land Rover line for this vehicle: the Range Rover Evoque platform, which is also shared with the Discovery Sport. It's a small SUV platform with a transverse layout. It's also currently available and should be cheap to adapt; perfect for capitalizing on the hot crossover market. We just hope Jaguar can inject some more fun into it than Land Rover did with the Discovery Sport. Using that platform also means Jaguar would probably borrow one or more engines from the Evoque and Discovery Sport. In the US, both models are only offered with a turbocharged 2.0-liter inline-4 making 240 horsepower. Overseas, both vehicles are available with 2.0-liter turbodiesel four-cylinders, making either 150 or 180 horsepower too. Considering that the 180-horsepower diesel model will arrive in the US under the hood of the Jaguar XE, it's possible that it will show up in the E-Pace as well. Don't expect any of the overseas manual transmissions to make the trip, though. Jaguar only offers a manual on the F-Type sports car in the US, so there really isn't any reason to add one to a small crossover.

First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.