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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2018 Jaguar F-Pace: Ambient lighting is fun and frustrating

Like so many other automobiles from this decade, our long-term Jaguar F-Pace crossover has customizable interior lighting, a part of the $2,350 Luxury Interior Package. I've previously admitted to the fact that ambient lighting has me split in opinion. On the one hand I know that it's probably going to end up being dated and uncool in the future. On the other, I actually quite enjoy it, possibly because I grew up in the neon-fueled world of early '00s import tuner culture. I also like it from a color-coordination perspective. Our Jaguar's bold blue hue called Caesium can be brought inside with equally bright illumination. It's very satisfying. But that satisfaction of having everything just so is quickly sullied as the center stack and switches are only one color that can't be changed. Admittedly, that's completely normal, but unlike many of those other cars that use neutral white illumination, the Jag's light up in the same blue/teal color that made your Razr phone look cool so many years ago. And so whether you bathe your cabin in blue, red, purple or green light, the ambient lighting will clash with the main switch gear. You can pick a shade of blue for the ambient lighting that roughly matches the switches, but I don't want to compromise my color preference because Jaguar didn't put in LEDs in that would be neutral (or, even better, change to match the ambient settings). I have other complaints about color-matching in the car, too. The instrument panel, which is a flat screen, has a few different display modes, but most of the readouts use a similar (but not quite the same) blue/teal color as the switchgear. So that doesn't match, either. Then, in the sport mode, the instrument screen switches to red. That brings me to my next gripe: all the ambient lighting switches to red when choosing this mode. I get it, red means sporty and Jaguar wants everything about sport mode to feel sporty. But damn it, I paid for custom lighting, let me keep that lighting when I'm also in a sporty mood. I actually sometimes skip the sport mode because I want to be swathed in my favorite hue more than I want slightly more sporty driving dynamics. Oh, and of course the switchgear remains teal/blue even in sport mode. So yes, this is picky. But that's the beauty of evaluating a car like the F-Pace over a longer period of time.

Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.