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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2023 Cadillac Lyriq vs Tesla Model Y, Audi E-Tron, Jaguar I-Pace | Specs compared

The 2023 Cadillac Lyriq is the latest electric luxury crossover to enter a quickly growing segment. It brings with it the company's trademark creased design language along with high-tech features and an impressive amount of range. The Cadillac also happens to have a price and specifications that put it square in the middle of a competitive group, so we had to line up the numbers to see how it compares. We've gathered up a selection of premium electric crossovers including the Tesla Model Y, Audi E-Tron and Jaguar I-Pace, all of which seem like the closest rivals for the Cadillac. We've assembled all the raw numbers in the chart below. We've also got some additional analysis below that. And now, onto the data. Power, range, efficiency Interestingly, the Cadillac is the least powerful of the bunch. This is a bit surprising considering that GM will have a 1,000-horsepower electric Hummer pickup coming out soon. But in the Lyriq, Cadillac only uses a single electric motor powering the rear wheels. While its 340 horsepower and 325 pound-feet of torque should be more than adequate, it falls short of all the dual-motor, all-wheel-drive competition. Because Tesla does not provide horsepower or torque numbers, we're not sure how much the base model makes. We assume it's close. The true power fiends will likely want the optionally available Model Y Performance, though. It also doesn't have publicized power numbers, but its 0-60 mph time of 3.5 seconds suggests its substantially more powerful than the other crossovers, here. Power is all well and good, but range is arguably more important for an electric car. The Tesla is on top, here. The base Long Range trim has an estimated range of 326 miles. The company doesn't specifically say how large the battery is for it or the Performance, which goes 303 miles. The Cadillac is close behind with a current estimate of more than 300 miles on its 100-kWh battery. Cadillac doesn't say whether that number is the gross amount or the usable amount. The Audi and Jaguar lag behind with less than 250 miles from their 95- and 90-kWh batteries, respectively. Audi is the only company that notes that the usable capacity is less than the total, which is a common strategy employed to extend the life of the battery and to maintain consistent ranges over time. 2020 Audi E-Tron View 13 Photos While not as broadly discussed as range, we also wanted to touch on efficiency.

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.