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2014 Jaguar F-Type, Project 7 Concept snarl in Jay Leno's Garage

Jay Leno gets to drive a lot of nice cars, and the Jaguar F-Type V8 S he pilots in the latest episode of Jay Leno's Garage is no exception. Eric Johnson, vice president of Jaguar Western Region brought the car to Leno's garage, which impresses the comedian with its 5.0-liter V8 that makes 495 horsepower, 460 pound-feet of torque and a muscle car-like roar.
But there's a surprise this episode: Leno secured a drive in the Project 7 Concept at Pebble Beach this year, and the experience was caught on video. Based on the F-Type, the Project 7 is a functional concept car that nods to Jaguar's seven wins at Le Mans and features bespoke styling cues, a special exhaust system and, perhaps most importantly, 50 more horsepower from the supercharged V8.
Watch the latest episode of Jay Leno's Garage in the video below. You'll need a little over 23 minutes to see the whole thing.

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.