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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Recharge Wrap-up: Tesla store reboot, Jaguar "EV-Type" an electric F-Pace?

The Connecticut Hydrogen and Electric Automobile Purchase Rebate (CHEAPR) program is creating demand for EVs. $1 million has been set aside for rebates ranging from $750 to $3,000 per car, depending on battery size (in addition to federal incentives). Dealers also get an incentive of $150 to $300 per vehicle to help motivate them to promote EVs. "This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers," says Chevrolet dealer Leo Karl, who has seen a jump in demand for the Volt under the CHEAPR program. Karl expects the funds to run out as early as this fall. Read more at Automotive News. The Mitsubishi Outlander PHEV is scheduled to go on sale in the US in May 2016. As Mitsubishi makes some changes, including plans to ditch its Normal, IL assembly plant, the company's future in the US is being called into question. The new date for the plug-in hybrid version of the Outlander comes after multiple delays. Mitsubishi also plans to offer a 2016 model of the i-MiEV despite slowing sales. Read more at Automotive News. Tesla is overhauling its stores in advance of the Model X going on sale. The revamp includes informative interactive displays and a heavier emphasis on Tesla merchandise sales. The displays provide information about safety, Autopilot technology, the charging network, electric motors and other information to help familiarize customers with Tesla. The Tesla Design Collection - which includes luggage, apparel and other gear - also helps position Tesla as a luxury lifestyle brand, rather than just a mere automaker. Expect the stores to be continually updated over time. "Tesla is able to pivot in their stores the way they release new software," says Cadent Consulting Group's Ken Harris. "This is important to an emerging brand." Learn more from Bloomberg. Could Jaguar be planning an electric F-Pace called the EV-Type to compete with the Tesla Model X? Autocar is reporting that the upcoming SUV from Jaguar could spawn a whole family of vehicles, including an all-electric version. Jaguar has registered the trademark for the EV-Type name, and that vehicle would likely be built at the Magna Steyr factory in Graz, Austria. That would free up capacity to build the traditionally powered F-Pace in the UK. Read more at Green Car Reports, or at Autocar.

2018 Jaguar XJR575 First Drive Review | Everyone loves an underdog, right?

The number is right there, nestled smack in the middle against the windshield in red: 575. In case you missed it, there are another four red 575s stitched into the seat backs. You might excuse Jaguar for the numerical ostentation, but with manufacturers taking the horsepower arms race nuclear, the 6-year-old XJR sure could use a hook. What better way to stand out than an engine output humblebrag? The $122,400 Jaguar XJR575 gains 25 horsepower for 2018 thanks to software recalibration, which helps scoot the 17-foot-long four-door to 60 mph in a claimed 4.2 seconds. I'm gunning the XJR575 along the mountainous passes near the Alvao Natural Park in northern Portugal to find out whether the upgrade is enough to keep this underdog relevant in the fevered pitch of the high-dollar sedan market. Glance at the Jag in profile, and you might doubt its athleticism. Though nearly identical in length to a long-wheelbase BMW 7-Series and Mercedes-Benz S-Class (and 1.8 inches shorter than the Audi A8L), the XJR575's sloping rear window and rounder styling lend it a somewhat lazier, more lavish appearance. It's also long in the tooth, this design having been first introduced in 2009, but it wears its age surprisingly well. Frankly, you just don't see XJ-series Jags as often as their strong-selling competitors, and that keeps them looking fresher, somehow. In contrast, the Germans have kept their exterior lines purposeful and contemporary looking, with more frequent redesigns furthering their cause. Climb inside, and the XJR's premium trim lends a bit more modernity to the familiar cabin. For starters, the diamond-quilted and perforated leather seats offer solid support, but they might be a bit firm for long hauls. Unlike other XJs, the XJR and R-Sport trims don't offer a massaging feature, an unfortunate sacrifice that is available on most, if not all, of the competitive set. The rear quarters do, however, offer enough legroom for serious stretching out. Tall swaths of carbon fiber trim the door panels while another thin rim of carbon extends around the dashboard, a design shorthand for sportiness despite the fact that the XJR is only available stateside in long-wheelbase form. An Alcantara headliner aids the high-end argument. A few aging elements show cracks in the facade, among them the ungainly seams at the dashboard's center and switchgear that's grown more than a bit long in the tooth.