1976 Jaguar Xj12 V12 L Model Sedan 4-door 5.3l 85,000 Miles on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Reliving the Jaguar XJ220 with a father-son duo

Jaguar may have canceled the C-X75 project, but there was a time when the Leaping Cat marque did make supercars. Sure, there were the XJR-9 and XJR-15 homologation specials made by TWR, but more famous was the XJ220. Although its reign may have lasted only a year before the McLaren F1 came along, for a brief time in the early 1990s, the XJ220 was the fastest car in the world – which is even more impressive when you consider that it was only powered by a 3.5-liter twin-turbo V6 when its rivals were using mostly V8s and V12s. That makes the XJ220 a rather noteworthy supercar from the dawn of the 200-mph era. The thing is, while Jaguar has come to embrace the XJ220 as an exceptional part of its history, it doesn't have the time or energy to devote to servicing the 275 that were made between 1992 and 1994. So it turns to Don Law Racing. The father-son team – made up of a master mechanic and his hot-shoe offspring – is tasked with keeping the XJ220 alive both in body and in spirit, and do so with a great deal of well-deserved pride. Drive went out to their workshop in Staffordshire to tell their story.

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.