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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

More Jaguar F-Pace details revealed [w/video]

The Jaguar F-Pace will make its full debut on September 15 at the 2015 Frankfurt Motor Show. But for folks like us that want every detail about the compact crossover ahead of time, Jaguar is continuing the ongoing tease. This time, the company puts the emphasis on the CUV's suspension development and includes a video to prove that it works. The F-Pace is promising to be quite a crisp handler with a double-wishbone layout for the front suspension and an integral link setup at the rear. Cornering is further enhanced by an all-wheel-drive system that features torque vectoring adapted from the F-Type. Stopping shouldn't be an issue either because the brakes are also based on the units from the sports car. In addition, the company is making the lofty promise that crossover's electric power-assisted power steering offers "greater feedback and control than hydraulic systems." Production of the crossover should get underway at the Solihull, UK, factory soon because the F-Pace hits the market in 2016. The powertrain range is expected to include the new Ingenium four-cylinder engine family and the brand's fantastic sounding, supercharged V6. All the details should be officially revealed in Frankfurt, though. Until then, give the F-Pace a listen in the clip below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. JAGUAR F-PACE: THE ULTIMATE PRACTICAL JAGUAR SPORTS CAR 26/08/15 Double wishbone front and Integral Link rear suspension enable exceptional handling and ride comfort Outstanding agility delivered by F-TYPE-derived technologies including Torque Vectoring2 Electric power-assisted steering designed to give immediate response and connected feel Debuting at the Frankfurt Motor Show in September On sale in 2016 (MAHWAH, N.J.) - August 25, 2015 - Featuring sports-car derived chassis systems and evaluated on the same demanding roads as all other Jaguar vehicles, the new F-PACE will bring new levels of dynamic ability to the brand when it goes on sale in 2016, after debuting at the Frankfurt Motor Show this September. The new F-PACE will reward drivers and passengers alike with a blend of agility and comfort that is unique to the small performance SUV segment; making it the most practical Jaguar sports car ever.