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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2015 Jaguar F-Type Coupe is a seriously pretty kitty

The F-Type roadster is a beautiful car, but if we're honest, the coupe might be even more so. The hard top creates a smooth, uninterrupted line from the windshield all the way back to the rear of the car, the kinked-up rear-quarter windows are a nice touch and, overall, the design looks more organic than the roadster.
With the coupe's introduction also comes a new engine in the F-Type lineup, the 550-horsepower 5.0-liter supercharged V8 found in the XFR-S and XKR-S, and it's fitted to the top model, the F-Type R Coupe. The 495-hp mill in the V8 S roadster won't be an option in the coupe, however, but we're okay with that because Jaguar claims the 550-hp variant will scoot to 60 mph in just four seconds. Jaguar also will offer the base F-Type Coupe, with a 340-hp 3.0-liter supercharged V6, and the F-Type S Coupe, which has the same engine tuned to 380 hp. The base and mid-level models are quite quick, and can accelerate from 0-60 mph in 5.1 and 4.8 seconds, respectively.
The F-Type Coupe is priced starting from $65,000, the S Coupe adds $12,000 and the R Coupe starts at $99,000 (prices don't include $895 destination fee). For more F-Type Coupe info, check out our previous post on it, or head on below to read the press release.

Jaguar rolls out 2014 XJ updates

It may be an uphill battle with Mercedes-Benz having rolled out its all-new S-Class, but in an effort to entice more customers towards its flagship sedan, Jaguar has announced a series of enhancements for the XJ.
A number of upgrades aim to make the long-wheelbase model that much more accommodating, with new airline-style rear seats that recline, massage and optimize the headroom in the back. The rear suspension has also been recalibrated for comfort, and there's a new optional Meridian sound system with a Conversation Assist feature that uses microphones in the headliner to pick up occupants' voices and pipe them through the speakers to support the art of conversation in motion.
The engine range carries over unchanged, but each engine is now mated to an eight-speed automatic with an available stop/start system which Jaguar says takes less time to restart the engine than it takes for the driver to move his or her right foot from brake to gas. Full details in the press release below.