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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar Land Rover output at two UK plants hit by chip shortage

LONDON — Output at two of Jaguar Land Rover's (JLR) British car factories will be temporarily halted from Monday, due to COVID-19 supply chain disruption, including a lack of semi-conductors, the firm said on Thursday. "We have adjusted production schedules for certain vehicles which means that our Castle Bromwich and Halewood manufacturing plants will be operating a limited period of non-production from Monday 26th April," the Tata Motors-owned company said. The COVID-19 pandemic has driven up demand for semiconductor chips for use in electronics like computers, as people worked from home, and suppliers are struggling to adjust, hitting output at many automakers. Trade flows have also been affected. On Wednesday, carmaker Stellantis said it would replace digital speedometers with more old-fashioned analogue ones in one of its Peugeot models, as the fallout continues. Renault's finance chief said on Thursday that car production fell by tens of thousands of vehicles in the first quarter as a result of the shortage. Output at JLR's third British car factory in Solihull, central England, will continue, the company said. "We are working closely with affected suppliers to resolve the issues and minimize the impact on customer orders wherever possible."  

Driving Jaguar's Continuation Lightweight E-Type

Something has happened to sports cars over the past 15-20 years. While reaching ever-higher levels of quantitative dominance the driving experience continues to become more sterile. Stability control, torque vectoring, variable electronic steering racks, lightning-quick dual-clutch automatic transmissions – all these make it easier to harness more power and drive faster than ever before. And yet too often it feels like something is missing. There is a growing divide between the capabilities of the modern performance car and the driver's sense of connection to the experience. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. The story of the Lightweight E-Type goes back to 1963, when Jaguar set aside eighteen chassis numbers for a run of "Special GT E-Type" cars. These were factory-built racers with aluminum bodies, powered by the aluminum-block, 3.8-liter inline-six found in Jaguar's C- and D-Type LeMans racecars of the 1950s. Of the eighteen cars slated for production, only twelve were built and delivered to customers in 1964. For the next fifty years, those last six chassis numbers lay dormant, until their rediscovery a couple of years ago in a book in Jaguar's archives. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. Jaguar Heritage, a section of Jaguar Land Rover's new Special Vehicle Operations (SVO) division, took on the task of researching the original Lightweight E-Types and developing the methods to create new ones. Every aspect of the continuation Lightweight E-Type, from the development of the tools and molds used to build the cars, to the hand-craftsmanship, reflects doing things the hard way. They may not build them like they used to, but with these six special E-Types, Jaguar comes awfuly close, if not better. Working alongside the design team, Jaguar Heritage made a CAD scan of one side of an original Lightweight E-Type body. That scan was flipped to create a full car's worth of measurements. That ensured greater symmetry and better fit than on the original Lightweight E-Types (which could see five to ten millimeter variance, left-to-right). The scan was also used to perfect the frame, while Jaguar looked through notes in its crash repair books to reverse-engineer the Lightweight E-Type's suspension. The team repurposed a lot of existing tooling for the continuation cars, and developed the rest from analysis of the CAD scan.